Signals

France – The beauty brand’s new range is designed to gently care for hair while balancing the scalp’s microbiome.

Gallinée calls the range, which comprises a cleansing cream, a hair serum and a mask, ‘skincare for hair’. In addition to foregoing ingredients such as harsh surfactants, the three products are enriched with fermented rice water and a complex of prebiotics and postbiotics.

According to the brand, which was one of the first to create skincare that supports the skin’s natural bacterial eco-system, the scalp’s microbiome plays an equally important role in hair health. Its hair and scalp care products are therefore formulated with a pH of 4.5–5.5 to avoid disrupting the acid mantle – a sweat, salty water and sebum mix that protects the scalp.

‘I think we will be one of the first brands to extend into [the] space,’ founder Marie Drago says of Gallinée’s move to introduce microbiome science to haircare. In a similar vein, our Skintellectual Haircare microtrend explores how new derma-driven products and rituals are drawing on ingredients and formulations found in skincare.

France – Car-maker Citröen has unveiled an ultra-compact concept vehicle as an alternative to public and two-wheel transport.

Designed for urban consumers without a driving licence, Citroën’s Ami One concept is designed to make mobility in cities more accessible, while allowing users to explore a new driving experience. The two-seater format provides greater agility than larger vehicles, while the closed cabin protects occupants in the event of bad weather. With a maximum driving speed of 28mph, the car can be driven by consumers from the age of 16, in line with European legislation.

Citroën’s aim is to fulfil various transport needs by allowing customers to access the all-electric car and adjust their usage to suit their changing mobility requirements, from five minutes of usage to long-term leasing arrangements. The company also plans to rent out the vehicle through car-sharing services operated by Free2Move.

As cities become more congested and densely populated, brands and companies are re-imagining urban mobility for a new generation. For more, read our interview with Remo Gerber of air taxi start-up Lilium.

Brands are failing to prove they are necessary to consumers’ lives, according to the Havas Group’s Meaningful Brands 2019 report. The key finding of the report was that European consumers wouldn’t care if 81% of brands disappeared. When it comes to global consumers, this number falls slightly to 77%.

The report suggests that brands are failing to provide interesting and entertaining content for consumers, making them increasingly irrelevant. For example, in the UK, 90% of consumers expect brands to provide content, but 63% believe that the content now being created fails to deliver. In addition, just 33% of Britons believe brands are working to improve their quality of life or wellbeing.

This highlights the opportunities for brands to prove to consumers they are a Civic Brand, whether through entertaining content or purpose-driven initiatives focused on quality of life.