Ink it in: How to create packaging for a new market

Under Your Skin includes three products for tattoo care – a daily hydrating cream, a vibrancy serum to enhance colours and a recover salve for fresh tattoos. The branding was designed by creative agency Robot Food, which took traditional archetypes of the tattoo world such as a heart and an anchor combined with minimalist typography to create an understated, modern brand.

‘We wanted to support and complement traditional tattoo culture with a minimalist, modern cosmetics range that would appeal to all that are inked, says Mike Johns, lead designer at Robot Food.

For more on new products in the beauty market, buy our Beauty Futures Report in The Future Laboratory shop.