UK – Nationwide's latest ads showcase real Britons giving advice to themselves six months from now.
In the latest edition of the banking company's Voices campaign, created by Wavemaker, a number of real consumers reflect on their experience during the lockdown and look forward to what life may be like following the pandemic. Created in line with the authentic yet poetic tone of voice the brand has established in its marketing, the ads draw attention to a national sense of hope and optimism that is emerging.
According to Paul Hibbs, head of advertising at Nationwide: ‘With the nation on lockdown, we wanted to showcase what the current situation means to different people and what the future may hold post-pandemic, and hope our latest ‘Voices’ adverts can provide a beacon of hope during this difficult time.’
By encouraging the public to use this uncertain period to build a more hopeful outlook, Nationwide is tapping into the Resilience Culture both consumers and brands will require to survive the next few months.
