Arepa is a new juice designed to improve mental clarity

16 : 05 : 2017 Wellness : Drinks : Packaging

New Zealand – The ingredients were developed to promote a relaxed but alert mental state.

Ārepa Juice, New Zealand Ārepa Juice, New Zealand
Ārepa Juice, New Zealand
Ārepa Juice, New Zealand Ārepa Juice, New Zealand

The juice-based drink features the well-known nootropic L-Theanine alongside lesser known mind-enhancing ingredients, such as blackcurrant extract and pine extract. Each of the component parts stimulate alpha brain waves, the part of the brain that boosts creativity and reduces depression.

Developed in collaboration with neuroscientist Dr Andrew Scholey to ensure the functionality of all the active ingredients, the apple and blackcurrant flavoured drink is caffeine-free and made from 100% natural ingredients. Founder Angus Brown spent more than four years developing and clinically testing the drink at food innovation centre The FoodBowl and The University of Auckland’s Centre for Brain Research.

‘Losing two grandparents to cognitive diseases spurred a passion to understand our minds,’ says founder Angus Brown. ‘I turned to science to learn what really drives and invigorates us.’

The Big Picture

  • First identified by LS:N Global in 2015, The Optimised Self charts consumers’ pursuit of personal optimisation. For more on how this macrotrend has developed, see our Trend Tracker
  • Brands such as Ārepa and Honeybrains demonstrate how the food and drink sector can be used to aid focus
Discover More Daily Signals
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN