Arepa is a new juice designed to improve mental clarity

16 : 05 : 2017 Wellness : Drinks : Packaging

New Zealand – The ingredients were developed to promote a relaxed but alert mental state.

Ārepa Juice, New Zealand Ārepa Juice, New Zealand
Ārepa Juice, New Zealand
Ārepa Juice, New Zealand Ārepa Juice, New Zealand

The juice-based drink features the well-known nootropic L-Theanine alongside lesser known mind-enhancing ingredients, such as blackcurrant extract and pine extract. Each of the component parts stimulate alpha brain waves, the part of the brain that boosts creativity and reduces depression.

Developed in collaboration with neuroscientist Dr Andrew Scholey to ensure the functionality of all the active ingredients, the apple and blackcurrant flavoured drink is caffeine-free and made from 100% natural ingredients. Founder Angus Brown spent more than four years developing and clinically testing the drink at food innovation centre The FoodBowl and The University of Auckland’s Centre for Brain Research.

‘Losing two grandparents to cognitive diseases spurred a passion to understand our minds,’ says founder Angus Brown. ‘I turned to science to learn what really drives and invigorates us.’

The Big Picture

  • First identified by LS:N Global in 2015, The Optimised Self charts consumers’ pursuit of personal optimisation. For more on how this macrotrend has developed, see our Trend Tracker
  • Brands such as Ārepa and Honeybrains demonstrate how the food and drink sector can be used to aid focus
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