A sweet cure

03 : 01 : 2017 Honeybrains : The Optimised Self : Dr Alon Seifan

New York – Neurology-inspired restaurant Honeybrains serves up dishes that aim to improve brain function.

  • Ingredients such as buckwheat soba and wild salmon feature on the menu
  • The restaurant is co-owned by neurologist Dr Alon Seifan and his siblings Galit and Tomer
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia

Dishes served at Honeybrains feature a variety of superfood ingredients, and are designed to improve brain function and fight diseases such as Alzheimer’s, according to Seifan.

The restaurant, which takes a scientific approach to brain wellness, is backed by Christophe Jadot, co-owner of Yves Jadot Restaurant Group, nutritionist Amy von Sydow Green and Kevin Chun, executive chef at Louie and Chan.

An on-site Honey Bar stocks a variety of locally and internationally sourced 100% raw honey, and each product features a description of its flavour. NY Buzz Honey from Columbia County, New York, has a ‘mildly sweet and herbal’ flavour, while White Gold Honey from Canada is similar in taste to ‘dulce de leche or crème brûlée’.

The Big Picture

Consumers are increasingly looking to improve their mental wellbeing and cognitive ability, and brands are developing services and products to help them on their quest. Read our Briefing on Nike’s Pro Genius app to find out more.