Go Cubes by Nootrobox, San Francisco Go Cubes by Nootrobox, San Francisco
Go Cubes by Nootrobox, San Francisco Go Cubes by Nootrobox, San Francisco
Go Cubes by Nootrobox, San Francisco Go Cubes by Nootrobox, San Francisco

Coffee cubes

05 : 04 : 2016 Go Cubes : Nootrobox : Coffee

US – Go Cubes are chewable coffee cubes with a shelf life of three years and the promise of a more refined state of alertness.

  • The star of SXSW Interactive 2016 wasn’t a new instant messenger service or social media platform
  • Nootrobox made the headlines with its latest product, a chewable coffee cube made from pectin

The San Francisco-based company, which already produces a range of daily nootropics, each designed to boost specific cognitive functions including memory, resilience to stress and mental clarity, has launched Go Cubes, a chewable coffee made from cold-brew coffee.

With the consistency of a jelly sweet, each Go Cube contains 50mg of caffeine, as much as half a cup of coffee. The effects of this direct hit of caffeine on the system are counterbalanced by the presence of other nootropics including L-theanine, found in green tea, for a calmer sense of alertness. 

The Big Picture

Overworked and under-stimulated, people are looking for ways to hack their bodies to be the best versions of themselves they can be. Brands are increasingly framing their products through this lens of optimisation. Find out more in our macrotrend The Optimised Self.

Discover More Daily Signals
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
Maison Margiela Residences unveiled in Dubai

Daily Signals

Maison Margiela Residences unveiled in Dubai

Parisian fashion house Maison Margiela is extending its avant-garde design language into residential living, choosing Dubai’s Palm Jumeirah for its...
Luxury : Design : Architecture
Stat: High earners no longer feel rich as UK wealth perceptions shift

Daily Signals

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consid...
Wealth : Society : Statistic
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN