London – Drinks brand Botanic Lab has launched a range of premium cold-pressed, non-alcoholic drinks that will be sold in bars and restaurants.
The range comprises three flavours including Vitalise, which is flavoured with sencha green tea and a variety of berries, Fortify, which is a mix of raw turmeric, ginger and chilli, and Invigorate, which contains charcoal, cane grass and yuzu juice.
‘The new Botanics line brings sensuality and functionality along with the inimitable Botanic Lab innovation that is so valued by our customers to a brand new audience at All Bar One,’ says Botanic Lab CEO and co-founder Rebekah Hall. ‘Our drinks offer boldly sophisticated choices for anyone seeking a clean, uplifting kick in a social environment.’
Members of Gen Viz are increasingly rejecting alcoholic drinks in favour of healthier alternatives. Watch our interview with Seedlip founder Ben Branson to learn more about the rise of non-alcoholic beverages.