1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea

Market makeover

26 : 05 : 2016 Hyundai Card : South Korea : Placemaking

South Korea – Hyundai Card has led the redevelopment of a 103-year-old marketplace in the southern city of Gwangju.

  • Younger store owners have reduced the average age of merchants by 15 years
  • Following the renovation, the number of visitors has jumped from 200 a day in May 2015 to 4,300 a day

Before the redevelopment, just 36 of the once bustling marketplace’s 70 stores were open for business, and it was viewed by residents as more of a tourist attraction than a commercial centre.

Through the Gwangju Creative Economy Innovation Center, which was established by parent company Hyundai Motor Group in 2015, credit card company Hyundai Card has rebranded the marketplace as retail and cultural hotspot 1913 Songjeong-yeok. The company selected 17 young entrepreneurs from more than 100 applicants to open stores in the marketplace, inspiring innovation among the existing stores, which range from delicatessens to barber shops.

The opening of a nearby high-speed KTX railway connection in 2015 was a boon for the area and a new waiting lounge enables travellers to sample snacks while keeping an eye on the departure boards.

The Big Picture

For more on how brands are taking a more proactive role in shaping their cities, download our 2016 Placemaking Summit Report for free here.

Discover More Daily Signals
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN