Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Rebranding the menopause

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty : Wellness : Technology
Thermal wellness is a burgeoning sector

Viewpoints

Thermal wellness is a burgeoning sector

Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...
Wellness : Health : Technology
China Dairy Market

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food : Drink : Health
Why age is the new diversity issue

Viewpoints

Why age is the new diversity issue

Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal...
Diversity : Ageism : The Flat-Agers
Literary Hospitality

Micro Trends

Literary Hospitality

Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.
Hospitality : Travel : Luxury
Flat Age Women Market

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media : Beauty : Baby Boomers
Life-stage Brands

Micro Trends

Life-stage Brands

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures : Wellness : Marketing
Suzi Grant on driving a movement for positive ageing

Big Ideas

Suzi Grant on driving a movement for positive ageing

The author, blogger and nutritionist discusses the tribal mentality of the over-50s and why brands should abandon the term ‘anti-ageing’.
Beauty : Fashion : Wellness
Pornhub launches interactive video content category

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Workers are increasingly postponing their retirement

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace : Culture : Finance
The attitudes of US high-net-worth individuals are changing

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.
Finance : Luxury : Culture
Beauty Futures 2017: Global Market Overview

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty : Branding : Wellness
The Focus Filter

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy : Workplace : Advertising
The Future of Service: Part 1

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.
Future Of Service : Customer Service : Retail Futures Report 2017
Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size : Marketing : Post-body Mindset
Luxury Futures 2016: Part 1

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.
New Luxury Millennials : Emerging Luxury Millennials : Generation Z
Resounding remedy

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS : Healthcare : Personal Appsistants
Food and Drink Market 2016: Part 1

Markets

Food and Drink Market 2016: Part 1

In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.
Social Media : Food & Drink : Global Market Overview
Indie Beauty Expo: New York

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.
Indie Beauty Expo : Beauty Futures : Niche Beauty
Brexit: Partisan Brands

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit : Brandstanding : New Bricolage Living
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