Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Generation rent

Big Ideas

Generation rent

UK – After years of facing inflated house prices across the country, Millennials and Xers are succumbing to the idea that they may be renters for...
Halifax : Generation Rent : First-time Buyers
Sustainable Scandinavia

Big Ideas

Sustainable Scandinavia

Stockholm – Swedish sustainability agency SB Insight has released the 2015 edition of its Sustainable Brand Index, outlining consumer attitudes to...
SB Insight : Sustainability : Sweden
Native advertising

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...
Nielsen : Sharethrough : EEG
Apple's smart packaging

Big Ideas

Apple's smart packaging

California – Owners of the Apple Watch will be able to use the packaging as a wireless charging dock, according to Apple senior vice-president of ...
Apple : Jonathan Ive : Apple Watch
Material Generation D

Big Ideas

Material Generation D

US – Marketing agency Deep Focus reveals that nearly two-thirds (60%) of 7–17-year-olds prefer products to experiences.
Generation D : Millenials : Gen D
Flexitarian’s feast

Big Ideas

Flexitarian’s feast

London – The Moveable Feast is taking the rotating chef pop-up concept vegetarian, with an intimate dining space that will offer a variety of healt...
Moveable Feast : Club Mexicana : The Salad Kitchen
SXSW Interactive 2015: Part 2

Big Ideas

SXSW Interactive 2015: Part 2

SXSW Interactive is a show of ideas not products. This year was no different as panellists debated diversity in the technology world, the promise o...
Design Fiction : SXSW 2015 : Gender
Luxury commute

Big Ideas

Luxury commute

San Francisco – Leap, a new bus service that serves affluent areas in the San Francisco Bay Area, is bringing the area’s fail-fast start-up cultu...
San Francisco : Transit : Leap
Pee power

Big Ideas

Pee power

Bristol – Researchers at UWE Bristol have collaborated with Oxfam on a prototype toilet that converts urine into electricity, with the potential ...
Bioenergy : Microbial Fuel Cells : UWE Bristol
2015 New Museum Triennial: Surround Audience Review

Big Ideas

2015 New Museum Triennial: Surround Audience Review

The New Museum in Manhattan has gathered art from around the world for a snapshot of contemporary culture and a vision of things to come.
Contemporary Art : New York : Lauren Cornell
Perceptive brands

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.
Microsoft : The Sharded Self : Digital
Waste cuisine

Big Ideas

Waste cuisine

Amsterdam – The Unwanted Animal Kitchen is a meat-serving food truck that poses a serious dilemma to vegetarians everywhere.
The Unwanted Animal Kitchen : Food Truck : Meat Waste
Cosmoprof Worldwide Bologna 2015: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 1

Asian Innovation, Inclusive Messaging and For Benefit Beauty were just some of the emerging trends and new product opportunities on show at this ye...
Cosmoprof : Bologna : Beauty Show
Price comparison revisited

Big Ideas

Price comparison revisited

US – DreamCheaper is a new service that offers to remove any hassle that remained after price comparison sites revolutionised the way many of us pl...
DreamCheaper : Hotel Bookings : Price Comparison
Clear differences

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.
Water : Conoisseurship : Los Angeles
Retail Week Live 2015 Review

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...
Retail Experience : Branding : Mass Customisation
Space beer

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.
Beer : Space : Re-enlightenment Rising
Alcoholic apprehension

Big Ideas

Alcoholic apprehension

Connecticut, US – The arrival of the drinks menu signals one of life’s most daunting moments, according to new research, with 68% of us worryi...
Sheraton : Sheraton Hotels And Resorts : Hospitality
Boomer women back to work

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...
UK Census : Alex Maritz : Flat-Agers
Interstellar sniffing

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.
Givaudan : Perfumers : Rosetta Mission
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