Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Behaviours

Emerging Youth: The Maghreb

After years of political instability and social unrest, the Maghreb’s youth are still standing up for their beliefs and making themselves heard thr...

Youth : Society : Culture

Big Ideas

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

Society : Culture : Technology

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

Markets

Neo-education Market

With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from AI-powered learning to culturally nuanced curricul...

Education : Youth : Technology

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...

Design : Brand Strategy : SXSW

Big Ideas

Walpole British Luxury Summit 2024: Strategies for Uncertainty

As the sector navigates troubled waters, The Walpole British Luxury Summit (London, 29 April) focused on balancing priorities, from combining plane...

Luxury : Sustainability : Fashion

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and inf...

Saudi Arabia : Luxury : Vision 2030

Big Ideas

Milan Design Week 2024: Materia Natura and the Human Touch

Milan Design Week 2024 invited attendees to delve into sustainability, craftsmanship and explore the significance of human creativity in a world in...

Milan Design Week : Salone Del Mobile : Materials

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding.

India : Indian Wedding : Wedding Ceremony

Big Ideas

World Retail Congress 2024: Let’s Get Hyperphysical

From Primark to Nike and Printemps, the World Retail Congress analysed how retailers are seducing passers-by with innovative in-store experiences a...

Retail : Design : Luxury

Big Ideas

Neozempic Futures

The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshap...

Ozempic : Weight-loss Market : Obesity

Big Ideas

IFE 2024: Affordable Indulgence and Ultra-Processed Uncertainty

The International Food & Drink Event in London in March 2024 addressed the controversies surrounding ultra-processed foods, how AI is driving innov...

Food : Drink : Technology

Big Ideas

Six Smart Glasses Innovations With Eyes on the Future

Meet the innovators redefining the wearable tech market with smart glasses that blend fashion, functionality and AI to transform daily life with in...

Design : Technology : Smart Glasses

Big Ideas

Five Champagne and Wine Brands Exploring Provenance Retail

Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers vi...

Wine : Retail : Champagne

Big Ideas

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.

Luxury : Technology : Events

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...

Beauty : Bodycare : Health And Wellness

Big Ideas

Regenerative Homes

Moving beyond net-zero carbon housing, eco-conscious architects worldwide are building sustainable homes by prioritising innovative materials, loca...

Architecture : Design : Sustainability

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...

China : Guochao : Luxury

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...

Saudi Arabia : Gen Z : Middle East