Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

User reviews sap the power of branding

Branding : Reviews : Consumer Spending

Big Ideas

Design Miami/ 2013 Overview Part 1

The daybeds were prepped, the sunshine was out, the champagne poured and the runways cleared, as buyers and celebrities alike flocked to Miami for ...

Wallpaper : Design District : Galerie BSL

Big Ideas

John Lewis to offer traditional high-street services

Shopping : John Lewis : Revivalism

Big Ideas

Selfridges plans experiential events for 2014

London – Department store Selfridges is kicking off 2014 with a Festival of Imagination featuring The Imaginarium, a concept space designed by arch...

The School Of Life : Board Sports : The Imaginarium

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger

China : Chat Services : Whatsapp

Big Ideas

Study: $30k per capita maximises national happiness

Study: $30k per capita maximises national happiness.

Happiness : University Of Minnesota : Aldo Rustichini

Big Ideas

BitTorrent file-sharing in decline in the US

BitTorrent file-sharing is in decline in the US.

BBC : Copyright : TorrentFreak

Big Ideas

Cyber Monday sets record as e-commerce surges in US

Shopping : CommScore : Retail Federation

Big Ideas

More solo drivers in UK as transport patterns change

Transport : Ride Sharing : ONS

Big Ideas

Research dispels myths about Millennial behaviour

Gaming : Tabels : Millenial

Big Ideas

Retail analysis: H&M Times Square

New York : H&M : Womenomics

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.

Music : Click And Collect : Lockers

Big Ideas

Smartphone users become Qustodians in new service

Smartphone users become Qustodians in new service.

Iphone : EA Sports : Bose

Big Ideas

A homegrown Amazon-like marketplace for Nigeria

A homegrown Amazon-like marketplace for Nigeria.

Online Shopping : Amazon : Emerging Markets

Big Ideas

Jinru soju is the world's favourite spirit

Jinru soju is the world’s favourite spirit.

Africa : India : South Korea

Big Ideas

Brands embrace gluten-free products

Brands embrace gluten-free products.

General Mills : Dunkin' Donuts : Nature+

Big Ideas

Endowment effect luring tablet users

Iphone : IPad : Tablets

Big Ideas

Malay high-net-worth individuals driving luxury growth

China : Singapore : Malaysia

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.

Blog : Savvy Auntie : No Kids

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Affordable Luxury : Not Rich Yet : High Earners

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