Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.

Travel & Hospitality : Surfing : Sport & Leisure

Markets

Live Commerce Opportunities in the US

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...

Retail : Media & Entertainment : Technology

Big Ideas

Six Tech Brands Developing DIY Repairable Devices

Spurred on by growing right-to-repair movements, tech brands are slowly meeting consumers’ long-standing demands for DIY repairable devices.

Mobile Phones : Sustainability : DIY

Behaviours

Emerging Youth: Japan

Unlike their peers in the US or Europe, Japanese youngsters are quietly rebelling amid political unrest and social fragmentation.

Youth : Fashion : Society

Big Ideas

Brand Innovation Debrief: Hæckels

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.

Beauty : Sustainability : Technology

Markets

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.

China : Global Fashion And Style : Moncler

Big Ideas

Autumn/Winter 2023: The Download

From a diversity downturn to a theatrical-versus-commercial polarity, these are the key takeaways from fashion month for autumn/winter 2023.

Fashion : Luxury : Events

Markets

Alternative Seafood Market

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering on taste.

Food : Sustainability : Seafood

Markets

State of Luxury: Post-lockdown China

After contracting in 2022, the most promising market for luxury goods is expected to recuperate quickly while setting new standards across the indu...

Luxury : China : Beijing

Markets

Browsing The Future of Bookshops

While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but they’re not going anywhere.

Retail : Retail Experience : Online Retail

Markets

Cruise Ship Market

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for sustainability and authe...

Cruise : Mobility : Luxury Yacht

Big Ideas

Stockholm Design Week 2023: Sustainability in Goblin Mode

Swedish designers face the challenges of circularity, reducing CO2 footprint and repurposing waste.

Stockholm Furniture Fair : Design : Society

Big Ideas

The Collaborative Future of Fashion Creatives

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director – from rotating gues...

Fashion : Luxury : Retail

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...

Youth : Health & Wellness : Beauty

Markets

Conscious Homes Market

Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements, from building our resilience to offering ...

Home And Family : Technology : Health & Wellness

Markets

Generative AI Creativity Market

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.

Technology : Media & Entertainment : Design

Markets

Fertility Market: The New Cycle

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

Health : Wellness : Fertility

Markets

Cannabis Market Update

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.

Food : Drink : Retail