Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

News 21.10.2020

Need to Know

Boir tableware prompts inter-Covid intimacy, Royal Lancaster Hotel’s space for mixed-reality broadcasting and managers misjudge success of Covid-19 response.

Social distancing tableware elevates inter-Covid dining

The New Normal collection by Boir Studio, Croatia
The New Normal collection by Boir Studio, Croatia
The New Normal collection by Boir Studio, Croatia

Croatia – Design studio Boir is releasing a conceptual tableware collection for socially distant dining.

Featuring a series of steel and stone objects that enable food to be shared at a safe distance, the New Normal collection aims to prompt intimacy even amid current restrictions. The collection comprises five items, including a bread basket divided by a barrier, and long spoons that enable couples to feed each other from a distance. Stone and sheets of steel provide a design-led approach to the plexiglass barriers that are increasingly featured in dining locations.

‘Despite coronavirus safety rules, our conceptual tableware retains that important social and cultural dimension of dining – sharing,’ explained Ivan Zidar, founder of Boir. ‘Boir’s tableware bridges the gap between intimacy and distance, enabling safe food sharing and simultaneously connecting and separating the served dishes.'

While consumers are rightfully concerned about their health and safety when it comes to sharing food, brands and businesses are innovating to provide intelligent social distancing solutions. For more, explore our Pandemic Dining Market.

MasqueBAR tackles ‘maskne’ with under-mask solution

Shield & Soothe Hydrogel PPE by MasqueBAR Shield & Soothe Hydrogel PPE by MasqueBAR
Shield & Soothe Hydrogel PPE by MasqueBAR Shield & Soothe Hydrogel PPE by MasqueBAR

Global – Skincare brand MasqueBAR's sheet mask innovation is designed to be worn under face masks to soothe those suffering from ‘maskne’.

The Shield & Soothe Hydrogel PPE Facial under mask contains a combination of aloe extract, antioxidants, enzymes and vitamins A and C, to help moisturise the skin during and after mask use. In addition, the mask aims to improve skin structure, promote skin cell regeneration and reduce fine lines and wrinkles.

In response to the increased use of face masks as a form of protection against Covid-19, MasqueBAR is looking to help people experiencing skin issues like breakouts – known as maskne – as a result of mask-wearing. The brand is also donating a number of the sheet masks to frontline workers, with proceeds from its sales going to charity Donate Beauty, which supports healthcare workers during Covid-19.

The pandemic presents opportunities for brands to innovate products that address Covid-19-specific issues. For more on the future of post-pandemic beauty and wellness, read our interview with Michel Brousset, Waldencast CEO and former L’Oréal president of consumer products.

Royal Lancaster Hotel offers mixed-reality events

XR SmartStudio by Royal Lancaster Hotel, UK XR SmartStudio by Royal Lancaster Hotel, UK

London – The Royal Lancaster Hotel in London is introducing a mixed-reality production studio to businesses hoping to host virtual or hybrid events.

The innovative SmartStudio, in partnership with SmartAV, features an Extended Reality (XR) stage with LED backdrop and floor, audio broadcast cameras and tv-ready lighting. Offering flexibility and customisation, the concept provides a fully immersive, 360-degree experience, allowing clients to have both a live audience and virtual attendees.

Sally Beck, general manager of Royal Lancaster London, said: 'We’re delighted to work with our partners, SmartAV, in order to bring this concept to life, and we have made our beautiful Westbourne Suite available immediately so that clients can take advantage of the facility and make their event happen in the new reality. As we navigate through these difficult times, certainly for businesses, we see this as a perfect partnership that will allow great events to still take place, and support our industry.’

With tourism on the decline during Covid-19, hotels are changing their offerings to focus on Bleisure opportunities. We explore other hotel alternatives in Inter-Covid Hospitality.

Stat: Disagreement prevails over pandemic working practices

Neon by Samsung Neon by Samsung

A survey by IBM Institute for Business Value reveals discrepancies between employers and employees on organisational responses to Covid-19.

Nearly three-quarters (74%) of managers say their firms are helping staff to learn the skills needed to work during the pandemic, whereas fewer than two-fifths (38%) of employees agree. The gap is even larger with regard to the physical and emotional support of the workforce, where 80% of executives believe they are doing enough, yet just 46% of workers agree.

The report explains that ‘employers significantly overestimate the effectiveness of their support and training efforts’ when it comes to their responses to training and support during the pandemic. It also notes that an emphasis on using artificial intelligence (AI) to control costs has left many employees feeling replaceable, affecting their emotional wellbeing.

As remote working continues to be the norm for many, employers need to prioritise the protection of their employees. In a similar vein, we previously explored how digital health company BioBeats is aiming to improve workplace mental health using AI.

Neozempic Futures

Big Ideas

Neozempic Futures

The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshap...
Ozempic : Weight-loss Market : Obesity
Longevity Skincare

Viewpoints

Longevity Skincare

Fjör founder Natalie Enslöw and scientific lead Mats Clarsund tell LS:N Global about Fjör, a medi-beauty line inspired by wound healing science and...
Beauty : Skincare : ​Fjör
Skintellectual Bodycare

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Bodycare : Health And Wellness
Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion : Pop Culture : Marketing
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Next-Gen Hair Accessories

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.
Wig : Natural Hair : Haircare
CES 2024: Smart Living Futures

Big Ideas

CES 2024: Smart Living Futures

The 100th edition of the Consumer Electronics Show (CES) peeled back the curtain on life in the 2030s, where flying electric vehicles, intelligent ...
Technology : CES 2024 : Automotive
Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
Saudi Arabia: Luxury Beauty & Wellness

Markets

Saudi Arabia: Luxury Beauty & Wellness

Our latest report explores Saudi Arabia’s commitment to fostering a health renaissance, with high-end retreats and holistic beauty brands all on th...
Wellness : Beauty : Health
Future Forecast 2024: Beauty

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...
Beauty : Future Forecast : Reports
Revolutionising Beauty for Climate Change

Big Ideas

Revolutionising Beauty for Climate Change

A new climate-adapted beauty paradigm is under way. It is embracing adaptation instead of inclusivity, and is one in which dirt, sweat and bacteria...
Beauty : Wellness : Sustainability
Accredited Advice

Micro Trends

Accredited Advice

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.
Beauty : Health & Wellness : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more