Abu Dhabi – The Louvre Abu Dhabi museum has launched a new brand identity and campaign that addresses the role that museums can play in community and wellbeing.
With the aim of helping communities find peace and inspiration in culture during the inter-Covid period, the re-opening campaign is based on the concept of a mindful museum. To achieve this, the space is introducing a range of wellbeing measures into its physical and digital offerings. While the physical museum has introduced social distancing and hygiene measures, its digital initiatives encourage international connection with art lovers through virtual tours, video, audio and downloadable activities.
‘We pride ourselves in being A Mindful Museum. We are here and we are open. We are a place to share and celebrate stories of cultural connections and help you realise that we have more in common than we know,’ reads a statement by the museum.
With consumers gradually beginning to reconnect with cultural experiences post-lockdown, the Louvre Abu Dhabi is emphasising the ways in which Meditative Museums can provide respite and contemplation.