Denmark – Amo Petric is bringing skincare and beauty to pets with a collection of products made from natural ingredients.
Developed with a focus on the positive effects of plant extracts and antioxidant ingredients, Amo Petric's formulas are safe and effective for use on pets, with products including a paw soother and wrinkle balm. Other products have been created for specific petcare needs, such as tackling ear mites.
Recognising that Millennials, in particular, are willing to invest in premium products for their pets, Amo Petric has positioned the range in a similar way to beauty brands, with packaging that imitates face serums and lip balms. The brand is also showing its dedication to pet wellbeing by donating a percentage of its profits to animal adoption charities.
As we uncover in our High-end Pets market, affluent Millennials in particular are increasingly delaying parenthood, or eschewing it altogether, to instead spend money on their furry friends.