News 06.09.2019

Need to Know

Aston Martin creates luxury spaces for cars, Reebok speaks to younger shoppers and Millennials in China are seeking clean beauty products.

The Future Laboratory charts the rise of Liberation Luxury

Gentle Monster Kids by Luca Mastroianni Gentle Monster Kids by Luca Mastroianni

London – At our Luxury & Hospitality Futures Forum 2019, we explored why wealth is no longer material for a new generation of millionaires.

At the Corinthia London yesterday The Future Laboratory hosted a trends-driven exploration of the luxury and hospitality industries. Kicking off the afternoon with a presentation on the rising luxury trends, we revealed how Eco-tels are making sustainability sexy, automotive owners are joining Supercar Clubs and jewellery retail is loosening up.

Those attending the event saw the debut of our latest macrotrend, Liberation Luxury, which tracks the rise of a new HNWI mindset, driven by curiosity, flexibility and discovery. Finally, the newest instalment of LS:N Global’s ethnographic research series, Tribes, was revealed. Guests were introduced to myriad mindsets of the Untethered Luxurians.

If you weren’t able to attend, explore our new macrotrend here and meet the Untethered Luxurians.

Aston Martin’s design service turns garages into galleries

Aston Martin Automotive Galleries and Lairs, Monterey, US Aston Martin Automotive Galleries and Lairs, Monterey, US
Aston Martin Automotive Galleries and Lairs, Monterey, US Aston Martin Automotive Galleries and Lairs, Monterey, US

California – The luxury car-maker has revealed a new design service for car enthusiasts and collectors, enabling them to create bespoke spaces to show off their cars.

Aston Martin Automotive Galleries and Lairs will produce unique garages, entertainment spaces and retreats in collaboration with car owners. Through the service, customers can create a bespoke garage for their car or, taking it one step further, an entire luxury home can be created where the car takes centre stage.

‘Imagine a home or luxury retreat built around your car,’ says Marek Reichman, Aston Martin chief creative officer. ‘This is now achievable with this new offering. For the car enthusiast, the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.’

To learn more about the changing nature of luxury car ownership, read our Supercar Clubs microtrend.

Reebok uses Alexa to enter the hype market

US – The athletic wear brand is giving away limited-edition versions of its Club C trainer to users of smart speakers.

By saying ‘open Reebok Sneaker Drop’ to their Alexa or Google Assistant, shoppers can enter a contest to win the shoes. They can then check the status of their entry by saying ‘ask Reebok Sneaker Drop if I won’ on 7 September. By asking its customers to re-engage with the speaker and check whether they have won, Reebok is adding friction into the path to purchase.

With the giveaway, Reebok hopes to engage younger shoppers, who are more likely to be tuned in to mobile and voice technology than older generations. The number of Millennial users of smart speakers grew by 38% in 2018 to 24.9m in the US, according to eMarketer.

For more on how streetwear hype has inspired brands to be creative in how they market to younger consumers, read our Market.

Club C shoe by Reebok and Cardi B

Stat: China’s Millennials want clean beauty products

According to an AlixPartners study, global demand for beauty and personal care products with natural or organic ingredients is growing. The survey of more than 4,500 individuals in China, France, Germany, the UK and the US found that 72% of all respondents said it was important to purchase healthy or clean products.

Among Chinese consumers, this figure rises to 90%, with Millennials leading the trend towards clean beauty. However, access to green products is an issue in China, and 38% of Chinese respondents agreed that ‘products are not readily available where I shop’, compared to an overall average of 27%. As such, there is an opportunity for both local and overseas brands to fill this gap for Chinese beauty consumers.

Previous News Articles
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN