News 25.06.2020

Need to Know

Azekel experiments with digital scent, Chipotle connects dispersed friendship groups, and new online shopping behaviours will continue after Covid-19.

Azekel’s multisensory music exhibition is purely digital

ALL1 by Azekel in collaboration with Veronique Nyberg at MANE, designed by Diana Ganea, Louisiane Trotobas, Kumbirai Makumbe and coded by Anastasia Semenoff

Global – ALL1 is an immersive exhibition that amalgamates sound, light, scent and texture as a digital experience.

Initially designed to be a physical exhibition before the impact of Covid-19, musician Azekel adapted the space into a virtual exhibition that taps into the themes of his new EP Azekel Unreleased. When viewers visit the exhibition, they are faced with a visual and audio experience that goes beyond the typical limitations of digital interfaces.

One way ALL1 pushes these boundaries is by using olfactory triggers, collaborating with Veronique Nyberg at MANE to create a scent that can be translated into the virtual realm, using descriptions that allow the reader to build their own interpretations and memorial experience.

As consumers seek experiences that transport them into an enlightened state, they are engaging with music through more interactive listening experiences.

Reimagining public transport for the inter-Covid era

Arrival Bus, UK Arrival Bus, UK
Arrival Bus, UK Arrival Bus, UK

UK – Bus operator Arrival has unveiled a zero-emissions bus designed to make public transport more sustainable, while prioritising public health.

Amid heightened awareness of hygiene and personal space, the Arrival Bus aims to improve perceptions of transportation by creating an environment that emphasises space and cleanliness. Features include a zero-touch bell, removable seats that can be configured to ensure social distancing, and smooth interior surfaces that make the vehicle easier to clean.

‘We are working with cities to make every touchpoint within the urban transportation ecosystem not only better, but also more equitable and sustainable,’ says Kwame Nyanning, chief of experience at Arrival. ‘Recent events have made it clear the world needs to take action now in order to improve lives and effect real change.’

In addition to helping cities meet emissions targets, Arrival is taking steps to safeguard the passenger experience during the pandemic. Post-Covid, citizens will continue to demand higher levels of urban health and more civic cities.

Chipotle invites different households to dine together

US – The casual restaurant chain is rolling out tools that will allow groups of friends to order simultaneously.

Chipotle’s new group order feature is available from the brand’s website and enables customers to share a group order link so that multiple people can order simultaneously to their separate addresses. A host handles the checkout process, while orders can be tracked on the website by all members of the group.

By leveraging group meals, the restaurant can engage customers who remain cautious about returning to physical dining spaces, while acknowledging the conviviality of group dining.

As some regions emerge from lockdown, consumers are turning to food as a tool for socialising. In response, brands must rethink existing eating in and dining out formats for the inter-Covid era.

Chipotle, US

Stat: Online shopping habits will outlast the pandemic

Zalando #Sneakernet by Superimpose Zalando #Sneakernet by Superimpose

Since the outbreak of the pandemic, consumers in the US have embraced e-commerce at a rapid and unprecedented rate, as per data from PYMENTS.com.

About a third of consumers are shopping at pre-Covid-19 levels, but many have simply shifted their spend online. This compares to 13% who have shopped online more often for groceries and 16% who have ordered more regularly from restaurants. The report also finds that almost a third of Millennial (31%) and Gen X (30%) shoppers are more likely to continue using digital channels after the pandemic.

In our Feedback Frontiers macrotrend, we explore how the role of customer service will be increasingly vital as the relationship between consumers and retailers becomes more remote.

Previous News Articles
Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

News

Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

On day two of Viva Technology in Paris, the spotlight turned to the potential of personalised health data and the policies driving circular innovat...
Technology : Global Events : Viva Tech 2025
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : Time : Friction
Stat: Beauty industry faces slower growth amid shifting consumer landscape

News

Stat: Beauty industry faces slower growth amid shifting consumer landscape

The global beauty industry, valued at £325bn ($441bn, €382bn), is entering a period of slower growth and is projected to expand by 5% annually unti...
Beauty : Luxury : Economy
Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

News

Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, tr...
Technology : Global Events : Viva Tech 2025
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

News

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture : Brand Trips : Influencer Culture
Stat: Young travellers prioritise the journey as much as the destination

News

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Mud is rewilding the pet grooming industry

News

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
Zara launches travel mode feature to enhance customer experience

News

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
Stat: Europe enjoys tourism boom amid fall in international visitors to US

News

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Good Jamu brings ancestral wellness rituals to modern routines

News

Good Jamu brings ancestral wellness rituals to modern routines

Good Jamu is reviving an ancient Indonesian healing tradition with clarity and cultural conviction. Launched in the UK in May 2025, the brand draws...
Food And Drink : Health And Wellness : Circular Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN