News 23.06.2025

News

Luggage meets storage in Rimowa-Vitra collaboration, supermarket Tesco’s 1990s nightclub and US EV adoption slows

Rimowa and Vitra unite for aluminium storage collection

Rimowa and Vitra, Global
Rimowa and Vitra, Global
Rimowa and Vitra, Global

Global – German luggage brand Rimowa and Swiss design house Vitra have launched a collaborative collection of anodised aluminium objects, demonstrating how two legacy brands from adjacent industries can unite on material heritage to create multifunctional design objects.

The collection includes a wheeled storage stool and a minimalist toolbox and marks the brands’ first partnership. The resulting designs reflect a shared focus on ‘mobility, multi-functionality and a deep respect for material innovation’, according to Rimowa’s senior vice-president of product and marketing, Emelie De Vitis. 

The stool features a cubic form, a hinged cap with a detachable cushion and interior storage divided by leather panels and lined with Vitra-produced fabric. A leather strap fastens the lid shut. The matching toolbox fits neatly between the stool’s compartments, offering a slim, portable storage solution with a central handle and recycled fabric lining. The icy blue, beige and spring green pieces draw inspiration from Rimowa’s signature grooved luggage and Vitra’s iconic Eames Aluminium Chair. 

‘Our mutual use of aluminium became a driving force behind the collaboration, reflecting our shared heritage in craftsmanship and engineering excellence,’ De Vitis told Dezeen

For more insights into building successful brand partnerships, explore our Elastic Brands and Luxury Recrafted reports for innovative case studies.

Strategic opportunity

Harness shared material heritage to build cross-sector partnerships that blend storytelling with intentional design, creating multi-functional products for consumers’ modern lifestyles

Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

Tesco, UK Tesco, UK

UK – Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.

Taking over Soho’s Vinyl Factory on 4 and 5 July 2025, the event promises a full-blown 90s and early 00s revival, complete with retro drinks, neon dancefloors and live sets from era-defining acts.

At the exclusive club for Clubcard members, guests can enjoy drinks such as J2O and WKD at the Little Tesco bar before heading over to the Self-Checkout Selfie Station or to try their hand at retro games to win exclusive prizes from Clubcard Reward Partner brands.

The nightclub was inspired by Tesco research, which found that 55% of Brits feel nostalgic for the 90s and early 00s, and 68% of 18–24-year-olds say they’d love to experience a 90s night out.

As explored in our Third Space Retail report, public parties are fast becoming a valuable strategy for brands to foster community connection and experiential engagement.

Strategic opportunity

Tap into people’s emotional connection to past eras by reimagining nostalgic experiences through a contemporary lens. Use archive-inspired campaigns and era-specific brand activations to drive feel-good engagement and cross-generational loyalty

Stat: US consumers slow down on EV adoption

FF 91 electric car by Faraday Future, Las Vegas FF 91 electric car by Faraday Future, Las Vegas

US – Despite more than 75 electric vehicle (EV) models being launched since 2021, interest in going fully electric is faltering. AAA’s latest survey finds that only 16% of US drivers are likely to make an EV their next car – the lowest figure since 2019. Meanwhile, those who are unlikely to go electric has surged to 63%, up from 51% last year.

The survey revealed that cost remains the top roadblock. High battery repair costs (62%) and steep purchase prices (59%) are major deterrents, alongside limited charging infrastructure. Just 23% of respondents now believe most cars will be electric within a decade, down from 40% in 2022.

While EVs still boast the lowest fuel and maintenance costs, falling fuel prices and reduced enthusiasm for tax incentives are slowing momentum. As the landscape stalls, AAA suggests hybrid models may offer a more practical middle ground, as they balance sustainability with convenience for today’s cautious consumers.

Explore our Public Transport Futures report to discover how the new era of mass transport is taking shape.

Strategic opportunity

Reframe electric vehicles as a lifestyle upgrade, not a compromise, especially for hesitant, first-time EV adopters. Bridge the trust gap by designing hybrid solutions and messaging that emphasise flexibility, cost transparency and convenience over sustainability as a driver for choice

Previous News Articles
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN