All night long: Pop video makes everyone Happy

As you watch the video, it is like Williams is hitting repeat for viewers, who become lulled into watching various people – celebrities and non-celebrities – dance down the streets of Los Angeles from morning to midnight. The 24 hours of video content was directed by creative video agency We Are From LA, which enlisted Steve Carrell, Jamie Foxx and others to dance along.

By creating imagery that is watchable far beyond the remit of the song, the creators have created an immersive, almost brainwashing experience. In our Futuretainment macrotrend, we reported on the need for brands to create engaging experiences that also give consumers a role. In the Happy video, viewers can choose to watch any part of the 24-hour cycle, and cut in and out whenever they wish.