Signals

Brands that continue to trade in generic anti-ageing language risk credibility erosion. The collagen category now has both the scientific permission and the commercial incentive to reframe itself around targeted, mechanism-led benefits.

For more on collagen futures, read our Innovation Debrief report.

Asia – More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, according to a new survey by insurance group FWD. 

The pan-Asian study of more than 9,000 consumers across 10 markets found that 71% worry about their overall financial situation as rising living costs and growing family responsibilities reshape priorities across generations. 

The biggest concerns are the rising cost of everyday living (71%), healthcare expenses (43%) and the risk of unexpected job loss or income reduction (37%). As a result, financial planning is becoming increasingly short term, with many focusing on a two-to-three-year horizon. 

Almost half (44%) said their main goal is building a basic financial safety net for their families, while 37% aim to achieve financial independence. 

The findings reflect growing intergenerational pressures highlighted in our Gen X Now and Next: From Ambiguity to Advocacy report, which shows that many people in their 40s and 50s caring for a parent aged over 65 are also raising a child under 18 – underscoring the financial strain of the sandwich generation.