Stat: Britons are increasingly turning to biohacking through wellness supplements

UK – According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalised biohacking. From collagen and ashwagandha to mushroom powders and chlorophyll, individuals are crafting their own wellness routines with functional ingredients promising everything from better skin to enhanced cognition. 

Collagen remains the most widely used (10%), followed by ashwagandha (5%), mushroom powders (3%) and sleep gummies (3%). Discovery is driven by social platforms, with 22% first seeing collagen, and 19% mushroom powders, on TikTok, reinforcing how wellness has become a digital-first, peer-influenced practice. 

As longevity moves from science labs to kitchen counters, early adopters are increasingly looking for supplements that combine evidence-backed benefits with ease of use and emotional appeal. The supplement space is becoming the front line of accessible biohacking. Find more insights in our Breakthrough Biohacks report.