Sober living meets social connection at NYC’s new members’ club The Maze

US – New York City is set to welcome its first alcohol-free members’ club The Maze in autumn 2025.

Located in Manhattan’s Flatiron District, the venue comprises a New American restaurant, a high-end coffee bar, flexible event areas and lounges. The Maze aims to provide a space where individuals embracing an alcohol-free lifestyle can connect and socialise without compromise.

Founded by Justin Gurland, who has been sober since the age of 25, the club aims to normalise intentional living and connection beyond alcohol. ‘At The Maze, we’re not just removing alcohol – we’re reimagining what it means to belong,’ says Gurland in a press release. ‘It’s a place where you can thrive without the pressures of traditional socialising, embracing a lifestyle centred around mindfulness and purpose.’

The launch of The Maze signals a broader evolution in hospitality – one in which purpose-led lifestyles are taking precedence over traditional markers of luxury. As explored in our Sober Social Fix and Sober Bars reports, new spaces are emerging where mindset comes first – whether that’s sobriety, health optimisation or intentional living – with social connection built in as a meaningful, but secondary, layer. Remedy Place exemplifies this shift, offering wellness-first experiences that enable like-minded people to connect around shared values, not shared vices.