BritBox reveals 14-hour one-shot film tribute to British tv
See It Differently, BritBox, UK

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.

See It Differently, BritBox, UK

UK – In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking. Created by Uncommon and directed by Nicos Livesey of Blinkink, the advert features a 14-hour, one-shot sequence showcasing a range of British tv genres, from period dramas to crime shows. However, the final tv spot runs just 90 seconds.

Captured in a single take, the film follows a central actor through four meticulously crafted sets, each representing a different genre. Over 50 crew members worked behind the scenes, swapping make-up and costumes, and even replacing camera shutters mid-shoot. 

‘It had to be one shot and done for real,’ says Uncommon’s Sam Walker. ‘If we’d cut away, the viewer would feel cheated.’ Instead, the campaign celebrates the laborious and rigorous artistry and tv production, from on-set prosthetics to intricate set design. 

Aimed at breaking BritBox into the US market, the campaign is both a technical triumph and a heartfelt homage to British storytelling craft. 

Read our newly released report Heritage Brand-umentaries to understand how companies are embracing cinematic documentaries and extended storytelling to spotlight their origins, craftsmanship and cultural legacy. 

Strategic opportunity

Consider how to embrace long-form content to inspire awe and turn campaigns into cinematic cultural moments 

Discover More Signals & Stats
London welcomes the world’s first Museum of Youth Culture

Signals & Stats

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Visuals : Youth : Culture
Swedish insurer hacks social media algorithms with mental health anthem

Signals & Stats

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Insight : Sweden : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Signals & Stats

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN