Dua Lipa writes, directs and stars in new Porsche ad

Global – In a playful twist on traditional car commercials, Porsche handed creative control to pop star Dua Lipa for its latest ad featuring the electric Porsche Macan.

The two-minute film, co-directed by Lipa and French director Clément Durou, was shot in Mexico City and showcases Lipa’s vivid imagination. The ad begins with the singer contemplating how she would direct a Porsche commercial, leading to a series of unexpected and extravagant scenes: speeding through a city, battling bad weather, outrunning horses and even taking a trip to the Moon.

Poking fun at the traditional tropes of car ads and subverting industry norms, the ad has the potential to attract a wider audience through Dua Lipa’s global appeal. The collaboration marks Lipa’s continuing partnership with Porsche, which began in November 2023.

In our Mobility topic on LS:N Global, we’re tracking the ideas, innovations and experts that will help shape the direction of this sector. Our Not Your Parents’ Car report shows how brands are using innovative design and technology to forge new connections with young people.