On the MA}ke: Design in the ASOS community

London – Online retailer ASOS will launch a partnership this month with two young designers from London College of Fashion. MA graduates Young li Lee and Domingo Rodriguez have been selected to design one womenswear and one menswear collection that will be sold on the site.

Following the launch of ASOS Marketplace last month, the new MA}ke scheme provides a platform for emerging talent to sell their work in the fashion retailer’s community. Both collections have a modern, minimal aesthetic and the designers were praised for their clever manipulation of fabric and construction.

For more on how teens expect brands to create a platform for them, look out for our forthcoming Teen Futures report.