Parfums Christian Dior turns to longevity research
Dior, France

Parfums Christian Dior turns to longevity research

Dior Science has revealed ambitions to become a powerhouse in reverse ageing research with the launch of an international board of experts dedicated to advancing longevity.

France – Dior Science has revealed ambitions to become a powerhouse in reverse ageing research. In July 2023, the LVMH-owned brand’s science arm launched the first international scientific advisory board dedicated to the study of reverse ageing in Paris.

The board comprises 18 scientists and 600 Dior science researchers, including sociologists, psychologists, dermatologists and ethnobotanists. Together, this body of experts will collaboratively study the ‘twelve hallmarks of ageing’, defined by a recent study as biological mechanisms that occur in a normal ageing process – think stem cell exhaustion or chronic inflammation.

‘We are convinced that getting older does not mean getting old,’ explains Virginie Couturaud, scientific communication director at Dior.

In our Longevity Lifestyles macrotrend report, we previously analysed how players in the beauty, health and wellness industry must find solutions that allow consumers to live longer but, more importantly, better.

Dior, France

Strategic opportunity

Longevity is not just about beauty – reversed ageing involves enhancing quality of life at many levels. How can your brand anticipate how to better cater for older populations?

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