Plot’s retro energy targets modern drinkers

Canada – Inspired by its founders' shared love of funk and disco music and low-intervention wines, micro-winery Plot Wines seeks to subvert traditional wine branding and labelling with playfully nostalgic design cues. Purposely selected to shatter stuffy stereotypes around wine, the branding follows a new generation of winemakers seeking to modernise and demystify the sector for Millennial and Generation Z audiences.

In this vein, Plot Wines’ founders, who met while DJing, have opted for a visual identity that combines vibrant colours with retro typography. The name Plot refers to the changing roster of wine plots the brand uses for its growing seasons. Each vintage’s labelling follows suit, with icons that are a nod to the different vineyards that produce its new wines each year.

Communicating the pleasure of eating and drinking well through energetic and playful design, Plot introduces the aesthetics of our Frivolous Foods design direction into the world of wine.