Daily Signals 19.08.2020

Signals

Fashion made with fast food waste, avatar models that redefine beauty standards, and the pandemic plays into the Homebody Economy.

Chipotle’s avocado apparel upcycles restaurant waste

Chipotle Goods, US

US – The fast food brand’s Chipotle Goods line features designs dyed with upcycled avocado pits.

The range of organic cotton clothing and accessories takes a sustainable approach by using waste avocado pits – the stones found inside the fruit – to dye items a pale pink or rust red hue. According to Chipotle, it is left with 300m avocado pits per year from its operations, but through this fashion initiative is able to divert waste to a second use. Furthermore, all profits from the collection will help to support organisations focused on making fashion or farming more sustainable.

‘We know people are looking to celebrate their passion for Chipotle, and we set out to create a line of products with the same thoughtfulness, care and attention to detail that we use in our kitchens,’ said Chris Brandt, chief marketing officer at Chipotle. ‘With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world.’

As recently explored, food and drink brands are getting a taste for fashion as a way to stand out from competitors and reach consumers through novel products.

Culinary candy that’s calorie-transparent

Behave, US Behave, US
Behave, US Behave, US

US – Direct-to-consumer confectionery brand Behave aims to reinvent sweet treats with chef-crafted gummy bears made from natural ingredients.

Pushing back against mass-produced confectionery, the brand’s founder and CEO Mayssa Chehata chose to take a culinary-first approach by collaborating with celebrity chef Elizabeth Falkner to develop a product that contains only 3g of sugar and 90 calories per pouch.

As well as being gluten-free and naturally sweetened, the gummy bears are available in three flavours – lychee, passionfruit and raspberry – and sweet and sour variations.The packaging also challenges the associations people have with sugary foods, with transparent sugar and calorie labelling added to each pouch.

As Educated Eating becomes the norm among ingredient-conscious consumers, treat brands are finding playful ways to re-invent and relabel ingredients. In our interview with Stephanie Seege, creator of not-chocolate Kaakao bars, she examines the challenges that food innovators face around labelling products – and how to overcome them.

Avatar models get an inclusive makeover

Global – Three fresh faces on the digital modelling scene aim to break down diversity, individuality and inclusivity barriers.

A creative collaboration between virtual fashion laboratory Rendooo and digital fashion PR agency NAMESldn, HUM.AI.N is the name given to a virtual modelling agency comprising three avatar models known as Java, Unix and Mosi. Making their debut in NAMESldn’s digital showrooms and across the HUM.AI.N Instagram account, they have been created to represent more diverse characteristics and unique features among digital models, exemplified by Mosi’s hyperpigmentation and Java’s plus-size body shape.

‘Shunning the notion that one size fits all, their looks are disruptive to the outdated beauty system,’ reads a statement from Rendooo and NAMESldn. ‘HUM.AI.N’s virtual model utopia will usher in new solutions for remote photoshoots and product shots.’

In recent years, avatars of real-life employees have been used as financial advisers, newsreaders and as customer service assistants, yet HUM.AI.N points to a future of redefined beauty and fashion models that are more human in their traits yet entirely synthetic in their creation. For more, read our Avatar Employees microtrend.

HUM.AI.N by NAMESldn in collaboration with Rendooo

Stat: At-home socialising becomes the new normal

Off Hours, US Off Hours, US

A new global study by Accenture highlights how, around the world, people are seeking brands that tailor their products and services to a more localised Homebody Economy.

As discomfort about visiting public spaces persists, the majority of the 8,800 survey participants said they will continue to engage with others from the comfort of their home. More precisely, 69% of respondents only expect to socialise over the next six months in either their own home, at a friend’s home or virtually.

‘Home is now the new frontier so companies must account for this reality,’ says Oliver Wright, managing director and head of Accenture’s global consumer goods practice.

Consequently, brands are expected to find creative and digitally enabled approaches to engage consumers on a more intimate level. According to Accenture, 35% of people have increased their use of digital services like virtual consultations during the pandemic, while looking ahead, 76% expect to sustain the use of such services.

While the home is fast becoming the new space for brands to infiltrate, before the pandemic Generation Z were already making themselves comfortable. For more, read the Generation Homebody market.

Previous Daily Signals Articles
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN