News 18.08.2020

Need to Know

Apple elevates smartphone storytelling, Google rolls out virtual business cards in India and holidaymakers are showing renewed confidence in Airbnb.

Apple’s new campaign celebrates smartphone cinema

The Stunt Double by Damien Chazelle for Apple, global

Global – For Apple’s Shot on iPhone campaign, Oscar-winning director Damien Chazelle has created a short film shot entirely on an iPhone 11 Pro.

The Stunt Double is a nine-minute vertical short film that reframes cinema for the smartphone age, while using iPhone 11 Pro’s upgraded video functions such as 4K, video stabilisation, the extended dynamic range tool and the ultra-wide lens mode. The campaign was conceived by TBWA\Media Arts Lab.

With the aim of inspiring iPhone users to create their own short films, the genre-spanning blockbuster takes the spectator on a nostalgic journey through cinema history. In a making-of film, Chazelle says that he hopes the short film 'throws out a few ideas that people can play with literally on their own, at home or in their backyards’.

Traditional cinema is slowly adapting to the social media-inspired way of storytelling. In our interview with youth film-making collective Pickpocket, explore the importance of crafting stories in a way that relates to the digital generation.

A cooking kit that re-imagines self-sufficient dining

Portable Cooking Kit by Jisun Kim, Seoul Portable Cooking Kit by Jisun Kim, Seoul
Portable Cooking Kit by Jisun Kim, Seoul Portable Cooking Kit by Jisun Kim, Seoul

Seoul – Designer Jisun Kim re-imagines portable dining with a conceptual kit for self-sufficient, on-the-go cooking.

The kit features powdered supplements, dehydrated vegetables and compact equipment to enable people to visit remote destinations without the need to access traditional cooking tools and ingredients. Ensuring personalisation, each package is tailored to the user’s individual health needs. A supporting app also helps travellers source seasonal ingredients from local areas to be combined with elements already included in the kit.

It also features a portable solar panel to power the set’s small induction hob, allowing users to cook without external energy sources. ‘I foresee that the consumption of synthetic foods will grow in the future, and I believe customised supplements will improve personalised diets,’ explains Jisun Kim, designer of the portable cooking kit.

As outdoor experiences become more popular, the trend for the Elevated Outdoors is evolving, with consumers looking to brands to allow them to be self-sufficient.

Google’s people cards empower entrepreneurs

India – Google has launched a new search feature in India to make it easier to find information about everyday people.

Google’s new people cards aim to empower ‘the millions of influencers, entrepreneurs, prospective employees, self-employed individuals, freelancers, or anyone else out there who wants to be discovered’. By adding their personal data, a description and their websites to their people cards, individuals gain agency over the information that appears when people search for their name online.

Through this feature Google enables people to build their online presence without the need of an additional external website. ‘Our goal with Search is to always make sure people can find helpful and reliable information, so we have a variety of protections and controls in place to maintain the quality of information on people cards,’ explains Google.

The launch shows the increasing need for new tools and services that reflect the evolving workforce. In our dedicated Workplace series, we track ideas and innovations that will shape the future of work.

People cards by Google, India

Stat: Travellers are more confident about booking trips away

Amangiri, US Amangiri, US

Data from Airbnb indicates that people are feeling more confident about booking both local and international stays.

On 8 July, guests booked more than 1m nights’ worth of future stays at Airbnb listings around the world – the most since before lockdown. Guests booked stays in destinations in over 175 countries and regions, including Togo, Angola, Bahrain, Svalbard and Kyrgyzstan.

But while booking rates have gone up, most guests are planning local trips, with about half of reservations made for destinations within 300 miles. And many of these trips are to rural areas, allowing urbanites to reconnect with nature.

We initially identified the trend for Staycations as a result of carbon emissions, but increased emphasis on hygiene is now a key driver for local trips.

Previous News Articles
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN