Signals
24 : 01 : 20

By Olivia Houghton and Abi Buller

Old Spice appeals to younger audiences, Fortnite and Red Cross promote life-saving game play and ageism is costing fashion billions.

In today's daily signals:
Old Spice wants to entice younger consumers Old Spice wants to entice younger consumers
Fortnite’s Liferun encourages players to save lives Fortnite’s Liferun encourages players to save lives
Thompson’s Baijiu is a post-category spirit Thompson’s Baijiu is a post-category spirit
Stat: Fashion’s ageism issue could cost it billions Stat: Fashion’s ageism issue could cost it billions

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