Stat: Branded residences are building global momentum

The market for branded residences – homes and apartments built by hotel groups or luxury brands – has grown significantly in 2019, according to a recent report from Savills.

This year, in a record number of schemes, more than 9,000 additional branded residences were built in 21 nations. According to Savills, the number of branded residences has grown by 198% in the past decade, with more than 65 projects due to open by the end of 2019 and nearly 70 expected to open in 2020.

While 39% of schemes are in North America, Asia-Pacific is a major growth market and now has the most schemes in planning and under construction, led by Thailand and Vietnam. The report also found that while luxury hotel brands continue to dominate, other aspirational brands ranging from luxury cars to fashion houses and media companies are entering the sector too.

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services through branded homes and apartments. For more, read our Brandlords microtrend.