Signals

Colorado – The heritage motorcycle company has unveiled two electric concept bikes that re-imagine the Harley-Davidson for the urban consumer.

Revealed at the extreme sports event X Games Aspen, the bikes hint at an electric future and new target audience for Harley-Davidson. Both bikes are lightweight and aimed at urban commuters, with one model taking inspiration from dirt bikes and the other reminiscent of 50cc scooters with BMX details.

Although the bikes are prototypes at present, the brand says that if developed, riders would not need a motorcycle licence to use them. With this in mind, it has introduced a simple twist-and-go throttle in place of the clutch and gears, while compact electric batteries that power the bikes can be removed and charged easily at home.

As well as reformulating its brand values for the future generation, Harley-Davidson is helping pioneer a more sustainable way of commuting around cities. To see why brands should be joining the clean air conversation, read our vertical on Smog Life.

Gurugaon, India – Delivery app Swiggy has worked with local retailers and brands to expand its remit beyond take-away food.

The app, which until recently focused solely on food delivery, has launched a new offering, Swiggy Stores. Customers can order anything from meat to toothpaste and health supplements to be delivered in under one hour. To do this, the brand has worked with 3,500 stores around the city of Gurugaon.

‘The convenience of Swiggying food from your favourite restaurants has become ubiquitous. Yet, for some of our other daily needs, we spend countless hours navigating through traffic, in long queues at supermarkets or drawing up exhaustive weekly to-buy lists,’ says Swiggy co-founder and CEO Sriharsha Majety. ‘Think of Swiggy Stores as the superpower that connects you to every store, retailer or brand in the city.’

By delivering anything, no matter how small, in under an hour, Swiggy is catering for Indian consumers’ increasing appetite for Convenience Culture.

Generation Z are hungry for convenience foods. Not only are they regularly snacking, but they rely on ready meals, according to a new report by market research company Packaged Facts. The study found that today’s 18–24-year-olds are more likely (74%) than their fellow Millennials (66%) to says they often snack between meals. In addition, at mealtimes they are also more likely to opt for easy-to-prepare options such as microwave dinners and frozen breakfast dishes. Yet, despite their reliance on convenience, these young adults remain health-conscious, with many looking for organic or natural options.

‘Many Gen Z young adults are attracted to easy-to-prepare meals as well as snacking,’ says David Sprinkle, research director for Packaged Facts. ‘Therefore, there exists ample opportunity for food marketers of frozen prepared meals and packaged prepared food to convert adults under the age of 25 into loyal life-long customers.’

Although frozen food has traditionally been viewed as low cost and of low nutritional value, brands are creating increasingly healthy frozen meals that appeal to health- and convenience-chasing eaters.