Daily Signals 15.11.2018

Signals

Scooter start-ups offer journey data to Los Angeles, China unveils first AI news presenter and Singles Day smashes its sales record.

Heist is disrupting the shapewear market

The Outer Body, Heist, UK, photography by Gary Morrisroe
The Outer Body, Heist, UK, photography by Gary Morrisroe
The Outer Body, Heist, UK, photography by Gary Morrisroe

UK – Heist, a brand known for its inclusive range of hosiery, is using a performance fabric to advance the shapewear sector.

The Outer Body is a shaping bodysuit that removes the struggle, sweat and squeeze that many women experience when wearing traditional shapewear. In a bid to enhance both comfort and shape, the product takes cues from the body’s natural support system of connective tissue, known as the fascia. The resulting product is made with a laser-perforated fabric never before used in underwear, which is breathable and lightweight, only applying pressure to the areas where the body needs it.

The product was developed by Heist’s vice president of innovation Fiona Fairhurst, a performance-wear innovator who is renowned for designing the Olympic-medal winning Speedo Fastskin swimsuits. ‘We wanted to give women freedom by giving them something better – bodywear that’s designed to move with the body, not against it,’ Fairhurst explains.

By creating underwear focused on efficacy and comfort over the male gaze, Heist is also championing the concept of Bare-it-all Branding.

Biomega’s new EV reimagines urban mobility

SIN by Biomega, Demark SIN by Biomega, Demark
SIN by Biomega, Demark SIN by Biomega, Demark

Denmark – Danish bicycle brand Biomega has launched its first four-wheel electric vehicle (EV), named SIN.

The concept car, which will be ready for market by the early 2020s, has been developed as an affordable and sustainable solution to modern urban mobility. Designed using minimal components and lightweight materials, SIN can easily manoeuvre in tight spaces and applies Biomega’s principles of social innovation and modular design thinking to the automotive industry.

‘We’ve been focused on urban mobility since the 1990s,’ says Biomega founder Jens Martin Skibsted. ‘We feel that we are in an extremely strong position to design an EV that represents the frontier of new mobility.’ According to Skibsted, SIN is also the next step in Bioemega’s ‘ongoing battle against the combustion car’.

Automotive innovation is set to transform the way we use and design our future cities. For more, subscribers can explore how AVs will impact urban design.

Scooter start-ups offer Los Angeles real-time journey data

Los Angeles – The city will soon have access to a huge consumer dataset generated by the hundreds of electric scooters roaming its streets.

An agreement between Lime and Spin, companies that allow consumers to rent electric scooters using an app, and software technology company Remix, will make journey data available to the Los Angeles Department of Transportation.

City officials will be able to see where the scooters are picked up, the routes taken and when they are used. It's anticipated this data will be used to inform the city’s transportation system in order to better serve those moving around Los Angeles without a car, including where to place bike lanes, docking stations and charging equipment.

Around the world, cities are realising that data collected by challenger apps like Uber and Citymapper can benefit their outdated transport systems. In 2017, travel planning app Citymapper partnered with Transport for London to launch a dynamic bus service that reacted to consumer demand.

Spin Scooter, US

World’s first AI newsreaders debut in China

The first English AI anchor at the World Internet Conference, Xinhua, China

China – Xinhua, China’s state-run media outlet, presented its new digital anchors at the World Internet Conference.

Developed with the latest AI technology, the two anchors are digital composites created from footage of human hosts, which learn from live broadcasting videos by themselves. Both were created in collaboration with local search engine company Sougou, with one broadcasting in English and the other in Mandarin. Xinhua says the anchors can work 24-hours-a-day, reducing news production costs and improving efficiency.

The technology still has limitations, however, including restricted facial expressions and overtly synthesised voices. Yet, with CGI and machine learning improving, it may soon become harder to distinguish real and computer-generated hosts. As a result, some commentators have raised questions about how CGI software might be used in the future. Earlier this year, at IAM Weekend 18, CGI artist Alan Warburton explored similar concerns with his work Goodbye Uncanny Valley.

Stat: Alibaba's Singles Day triumphs over US shopping events

On Sunday, Alibaba smashed its Singles Day sales record. The shopping event, now in its 10th year, racked up $30.8bn (£23.8bn, €27.3) in sales in just 24 hours, marking a 27% year-on-year increase from 2017.

The Chinese event far exceeded the spending of consumers during any US shopping holiday. To put this in perspective, CNBC estimated that Amazon’s Prime Day in July 2018 generated around $4bn (£3bn, €3.5bn) in sales. In addition, Singles Day surpassed the transaction volume of last year’s Black Friday and Cyber Monday events combined.

According to CNBC, the growth can be linked to the e-commerce giant’s expansion into physical retail. To commemorate the shopping holiday, earlier this week Alibaba launched a satellite into space, which broadcast sentimental messages to customers through its Taobao app.

Thought-starter: Are tech companies doing enough for our wellbeing?

At Web Summit 2018, loneliness emerged as the next wellness frontier, while technology companies showed how they are working to better protect global citizens’ futures.

According to a recent study from the British Red Cross, more than 9m adults in the UK always or often feel lonely. While technology is often blamed for fuelling social isolation, several exhibitors at Web Summit showed online platforms that facilitate more meaningful interactions between strangers.

‘We believe that a mobile application is the best way to bring people together offline and create social contacts,’ said Elena Köstler, founder of SAM Application, which was developed to help people re-engage in social activities on a one-to-one basis. ‘This is how we want to remedy loneliness.’

Also palpable at this year’s event was the technology industry’s acceptance that it must lead the change in helping to create safer global societies for tomorrow’s citizens.

Microsoft president Brad Smith stressed the need for the technology industry to step up and drive both digital peace and trust in technology in the age of cyber-threats. He pointed to Microsoft’s new civic-focused campaign, Demand Digital Peace, which asks internet users to find their voice and fight back against governments’ use of cyber-warfare.

Discover LS:N Global's top themes from Web Summit 2018 here.

The Human Cost of Cyberattacks by Microsoft
Previous Daily Signals Articles
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN