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London – Inspired by the beauty industry, Heist is crowdsourcing different skin tones to create an inclusive nude palette.
Following in the footsteps of Lancôme’s My Shade, My Power campaign, which boosted diversity in the beauty industry, hosiery brand Heist’s The Nude Project aims to cultivate a similarly inclusive mindset in fashion. The project’s website notes that nude garments are currently sold in just seven shades, with customers often feeling like their legs ‘belong to another person’.
Members of the public upload selfies or webcam photographs to the project website, which are fed into an algorithmic model to create a range of dye recipes that can be used by other fashion brands.
‘It’s not about having one brand make small improvements, it’s about making the fashion industry at large more inclusive, so we are sharing our palette with the wider industry,’ says Ellie Howard, head of community at Heist.
Some 12,000 people uploaded their skin tone within the first 24 hours of the project going live.