Gareth Pugh unveils an interactive preview of his opera costumes
Antigona by Gareth Pugh and Werflow, Global

Gareth Pugh unveils an interactive preview of his opera costumes

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

Article/21430 59e
Antigona by Gareth Pugh and Werflow, Global

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

The preview depicts the garments in an interactive digital space to re-contextualise the opera’s narrative and showcase the designs virtually.

Split into four parts that examine four of the opera’s main characters, the artwork enables users to interact with and view the garments in a variety of ways.

‘We often discuss the use of the game space as a theatrical space,’ says Tom Wandrag, co-founder of Werkflow. ‘The concept of reframing Antigona against a futurist backdrop seemed like the perfect opportunity to work towards taking Pugh and creative director Goshka Macuga’s ideas beyond what is possible on stage.’

Antigona debuted at the Staatstheater Kassel in Germany on 10 June to coincide with the opening of the fourteenth edition of the Documenta art fair.

The Big Picture

  • As LS:N Global examined in our Futuretainment macrotrend, cultural institutions are developing initiatives that take their physical offerings into the digital sphere
  • Content creators are using digital spaces to intellectualise video games. Read our Intelligent Gaming microtrend to find out more
Discover More News
Macallan celebrates 200 years with hero films and 3D billboards

News

Macallan celebrates 200 years with hero films and 3D billboards

Iconic whisky brand Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billboards.
Luxury : Advertising & Branding : Spirits
Geeta’s tempts tastebuds with Bit Naughty campaign

News

Geeta’s tempts tastebuds with Bit Naughty campaign

Pickle and chutney brand Geeta’s has unveiled its boldest marketing campaign to date, Geeta Bit Naughty.
Food & Drink : Advertising & Branding : Society
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Foresight Friday : Society : Pop-culture & Media
Stat: Fashion’s inclusivity crisis as thinness returns to the runway

News

Stat: Fashion’s inclusivity crisis as thinness returns to the runway

The spring/summer 2025 fashion season saw minimal progress in size inclusivity, according to research by Vogue Business. 
Fashion : Luxury : Society
Google unveils double-sided Gboard for collaborative typing

News

Google unveils double-sided Gboard for collaborative typing

Google Japan’s Gboard team has introduced an innovative double-sided, twisted keyboard designed for collaborative typing and coding.
Technology : Advertising & Branding : Design
Biodesign fuses Pacific Islander craft with living materials

News

Biodesign fuses Pacific Islander craft with living materials

Lucid Life (known as Marama Ora in Tahitian) is a groundbreaking biodesign project that blends modern biotechnology with traditional Pacific Island...
Design : Sustainability : Fashion
London luxury resilient despite economic hurdles

News

London luxury resilient despite economic hurdles

Walpole, the non-profit organisation focused on British luxury, released its latest State of London Luxury report.
Luxury : Fashion : Finance
Stat: Resale platforms see surge in spending among older shoppers

News

Stat: Resale platforms see surge in spending among older shoppers

Spending among UK shoppers aged 55 or older on resale platforms such as Depop, Vinted and eBay has surged by 12% in the last year, according to rec...
Fashion : Sustainability : Society
Squarespace bridges digital and physical worlds in new campaign

News

Squarespace bridges digital and physical worlds in new campaign

Self-build website platform Squarespace has released three new short films as part of its Change Your World campaign, which encourages business own...
Technology : Advertising & Branding : Design
Vyrao debuts Mamajuju fragrance for digital detox

News

Vyrao debuts Mamajuju fragrance for digital detox

Vyrao founder Yasmin Sewel has introduced Mamajuju, her eighth fragrance aimed at counteracting stress from excessive screen time.
Beauty : Health & Wellness : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN