Gareth Pugh unveils an interactive preview of his opera costumes
Antigona by Gareth Pugh and Werflow, Global

Gareth Pugh unveils an interactive preview of his opera costumes

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

Article/21430 59e
Antigona by Gareth Pugh and Werflow, Global

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

The preview depicts the garments in an interactive digital space to re-contextualise the opera’s narrative and showcase the designs virtually.

Split into four parts that examine four of the opera’s main characters, the artwork enables users to interact with and view the garments in a variety of ways.

‘We often discuss the use of the game space as a theatrical space,’ says Tom Wandrag, co-founder of Werkflow. ‘The concept of reframing Antigona against a futurist backdrop seemed like the perfect opportunity to work towards taking Pugh and creative director Goshka Macuga’s ideas beyond what is possible on stage.’

Antigona debuted at the Staatstheater Kassel in Germany on 10 June to coincide with the opening of the fourteenth edition of the Documenta art fair.

The Big Picture

  • As LS:N Global examined in our Futuretainment macrotrend, cultural institutions are developing initiatives that take their physical offerings into the digital sphere
  • Content creators are using digital spaces to intellectualise video games. Read our Intelligent Gaming microtrend to find out more
Discover More News
Nothing unveils new earbuds with ChatGPT Integration

News

Nothing unveils new earbuds with ChatGPT Integration

ChatGPT is coming to Nothing’s wireless earbuds with the launch of Nothing Ear and Nothing Ear (a), a pioneering pair of wearable AI devices.
Technology : Pop-culture & Media : Design
Lush debuts cold water soother Epsom salt cube for post-marathon recovery

News

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy f...
Beauty : Health & Wellness : Society
Alpine Bio reinvents dairy industry with animal-free cheese innovation

News

Alpine Bio reinvents dairy industry with animal-free cheese innovation

Alpine Bio, formerly known as Nobell Foods, has undergone a rebranding as it ramps up efforts to produce animal-free cheese using soy-derived casei...
Sustainability : Food & Drink : Technology
Stat: Climate change causes a health hazard for workers globally

News

Stat: Climate change causes a health hazard for workers globally

As the climate emergency escalates, the labour organisation of the United Nations studied its impact on the global workforce.
Sustainability : Health & Wellness : Society
Decoding the North American beauty market with BeautyMatter and British Beauty Council

News

Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...
Beauty : Advertising & Branding : Retail
Thérapie launches non-invasive body care treatment

News

Thérapie launches non-invasive body care treatment

Aesthetic clinic Thérapie has launched a new non-invasive bodycare treatment, Core to Floor.
Technology : Health & Wellness : Beauty
Foresight Friday: Marta Indeka, senior foresight analyst

News

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : Pop-culture & Media : Technology
Stat: TikTok leads global in-app earnings with record-breaking revenue

News

Stat: TikTok leads global in-app earnings with record-breaking revenue

Despite facing regulatory challenges in several countries, TikTok emerged as the top-earning app globally.
Technology : Pop-culture & Media : Society
Gaggl brings nostalgic tv programmes to Gen Z via content creator streams

News

Gaggl brings nostalgic tv programmes to Gen Z via content creator streams

Launched in April 2024, Gaggl is a new platform that licenses and distributes tv shows to content creators for communal viewing on social media.
Youth : Pop-culture & Media : Society
Technogym exhibition marks 40 years of innovation at Milan Design Week

News

Technogym exhibition marks 40 years of innovation at Milan Design Week

Technogym, the gym equipment and home fitness brand, commemorated four decades of innovation with a showcase exhibition at Milan Design Week 2024.
Milan Design Week 2024 : Technogym : Fitness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more