Arepa is a new juice designed to improve mental clarity

16 : 05 : 2017 Wellness : Drinks : Packaging

New Zealand – The ingredients were developed to promote a relaxed but alert mental state.

Ārepa Juice, New Zealand Ārepa Juice, New Zealand
Ārepa Juice, New Zealand
Ārepa Juice, New Zealand Ārepa Juice, New Zealand

The juice-based drink features the well-known nootropic L-Theanine alongside lesser known mind-enhancing ingredients, such as blackcurrant extract and pine extract. Each of the component parts stimulate alpha brain waves, the part of the brain that boosts creativity and reduces depression.

Developed in collaboration with neuroscientist Dr Andrew Scholey to ensure the functionality of all the active ingredients, the apple and blackcurrant flavoured drink is caffeine-free and made from 100% natural ingredients. Founder Angus Brown spent more than four years developing and clinically testing the drink at food innovation centre The FoodBowl and The University of Auckland’s Centre for Brain Research.

‘Losing two grandparents to cognitive diseases spurred a passion to understand our minds,’ says founder Angus Brown. ‘I turned to science to learn what really drives and invigorates us.’

The Big Picture

  • First identified by LS:N Global in 2015, The Optimised Self charts consumers’ pursuit of personal optimisation. For more on how this macrotrend has developed, see our Trend Tracker
  • Brands such as Ārepa and Honeybrains demonstrate how the food and drink sector can be used to aid focus
Discover More Daily Signals
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
Stat: Confidence in university degrees hits record low as value debate deepens

Daily Signals

Stat: Confidence in university degrees hits record low as value debate deepens

An inquiry into England’s student loan system begins on Tuesday (2 June) amid rising doubts over the value of university degrees, as a new British ...
Education : University : Value
Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Daily Signals

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a li...
Technology : Nostalgia : Kidult
Audible re-imagines retail as immersive audio discovery space

Daily Signals

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.
Music : Sound : Audio Books
Stat: Americans report decline in everyday fun

Daily Signals

Stat: Americans report decline in everyday fun

Nearly half (48%) of Americans feel their lives lack fun, according to a new survey of 5,000 adults conducted by Talker Research and commissioned b...
Wellbeing : Fun : Statistic
Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Daily Signals

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQI...
Fashion : Branding : Marketing
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN