This shirt will make cyclists more visible
Nano Meter 555 Midlayer by Vollebak, London

This shirt will make cyclists more visible

London – Adventure sportswear brand Vollebak is incorporating a highly visible pigment into its sportswear garments, helping cyclists to stand out in traffic.

Nano Meter 555 Midlayer

London – Adventure sportswear brand Vollebak is incorporating a highly visible pigment into its sportswear garments, helping cyclists to stand out in traffic.

Earlier this year three cycling fatalities were recorded in the capital in just four days. As part of the continuing conversation about safety on the roads as well as in more extreme circumstances, Vollebak has designed a sports top, the Nano Meter 555 Midlayer, which uses an intense green colour that replicates the wavelength of light most easily perceptible to the human eye.

‘The project started as a series of conversations with mountain rescue, members of the UK Special Forces and World Extreme Medicine,’ says Steve Tidball, founder of Vollebak. In these conversations, we asked these experts what someone would ideally be wearing to ensure a speedy rescue. ‘Interestingly, it wasn’t about creating a high-tech solution for them because technology can fail. It was all about colour and human perception,’ adds Tidball.

In addition, the garment also incorporates retroreflective Motion Capture Markers for night-time visibility. The markers are strategically positioned in a pattern proven to make the wearer recognisable as a human within 0.25 seconds, once again improving safety.

The Big Picture

  • Vollebak demonstrates the importance of not relying solely on technology, also tapping into the science behind our innate human characteristics
  • In line with Civic Brands, the athletics apparel company is demonstrating its sense of civic responsibility by working to tackle a problem that affects so many
Discover More Daily Signals
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN