Under the influence
The Call That Comes After by DFK Canada and FCB/SIX, Toronto

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Article/20907 ca4
The Call That Comes After by DFK Canada and FCB/SIX, Toronto

Toronto – A new campaign by Drug Free Kids Canada (DFK Canada) and FCB/SIX aims to educate teenagers about the dangers of driving while under the influence of drugs.

  • The Call That Comes After is designed to spark a constructive dialogue about drugs between teenagers and their parents
  • The interactive video focuses on marijuana but the wider campaign highlights the risks associated with all drugs, including prescription medication

Parents enter their child’s contact details on the campaign microsite to send a link to the video, which depicts two teenagers travelling in a car while under the influence of marijuana. The car crashes into a truck and the camera switches to a shot of the protagonist’s broken smartphone screen, which displays a series of concerned messages from her mother. The viewer receives a text at the same time, supposedly from their own parent, urging them to not ‘get high and drive’.

Almost one-third (32%) of teenagers believe that that driving after using marijuana is not as risky as drink-driving, and one in four high school students have been a passenger in a car with a high driver, according to a study commissioned by DFK Canada.

The Big Picture

Brands such as Johnnie Walker and DFK Canada are using technology to immerse viewers in hard-hitting Faction Marketing campaigns.

Discover More News
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
M&S tracks plastic’s afterlife with invisible UV packaging tags

News

M&S tracks plastic’s afterlife with invisible UV packaging tags

M&S : Sustainability : Retail
Stat: Britons are increasingly turning to biohacking through wellness supplements

News

Stat: Britons are increasingly turning to biohacking through wellness supplements

According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness : Supplements : Stat
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN