Painting reality

26 : 01 : 2017 Virtual Reality : Oculus : Futuretainment

US – A short film created using the Oculus Quill tool highlights the creative potential of virtual reality (VR).

  • Dear Angelica follows the story of a young girl who reconnects with her deceased mother by watching old films
  • Quill enables users to paint in VR on an infinitley scalable canvas
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US

Dear Angelica, which premiered at the 2017 Sundance Film Festival, is the first short film created using the Oculus Quill tool. Quill was developed especially for the project and is designed to enable a greater degree of artistic expression than other VR painting tools.

Users can paint in a range of different styles including watercolour, pencil and oil. The tool features a special function developed by visual effects supervisor Iñigo Quilez that tracks the user’s movements and plays them back, revealing the process behind the piece and giving viewers an inside look at the artist’s style and methods.

‘What you see in paintings is a window into someone’s artistic interpretation of the world. In VR you don’t see that persons point of view through a window – you are inside it,’ says director Saschka Unseld.

The Big Picture

The next wave of immersive VR projects such as Dear Angelica and Untethered are unlocking the potential of VR as an art medium, and inspiring new forms of storytelling.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN