Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica

Polar attraction

09 : 12 : 2016 White Desert : Luxury Futures : Luxury Travel

Antarctica – Luxury tour company White Desert has given its remote location a high-end makeover to mark its 10th anniversary.

  • White Desert’s temporary lodgings feature brass fittings and bespoke furnishings
  • The camp is dismantled at the end of each season to minimise its impact on the environment

After ten years of tackling the arctic weather that comes with being located on a 200ft icefall, White Desert was due for an upgrade. Guests can now enjoy the benefits of six heated fibreglass sleeping pods that are set between a frozen lake and a towering ice shelf.

The pod interiors are inspired by the old-world luxury of Victorian explorers and feature wooden skis, bamboo headboards, thick parka jackets, fur throws, Saarinen chairs and sustainable toiletries from The Lost Explorer.

Guests can spend the day with 6,000 emperor penguins or take an eight-day mountain hike and enjoy the comforts of a refurbished dining area including three-course meals cooked by a professional chef and wines flown in from Cape Town on their return.

​The Big Picture

Luxury consumers are increasingly looking for unique and bespoke travel experiences. For more on this, see our interview with Laura Mitchell, marketing manager at luxury travel agency Brown & Hudson.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN