Olympian self-quant
Whoop

Olympian self-quant

Boston – The Whoop wearable system is bringing its high-level self-quantification capabilities designed for athletes to the wider market.

Article/19874 042
Whoop by Will Ahmed, Boston

Boston – The Whoop wearable system is bringing its high-level self-quantification capabilities designed for athletes to the wider market.

  • Gives the general public access to the same degree of training and performance data previously only experienced by elite athletes
  • An NCAA study found that athletes using Whoop reduced injuries, slept more, reduced caffeine and alcohol intake, and lowered their resting heart rate

The launch of the widely available Whoop Strap 2.0 coincides with an announcement from the brand that 20 Olympic athletes, including swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, will be using the wearable device to monitor their training for the Rio Olympic Games. The monitoring system is also used by the US military.

‘For the first time, every athlete will be able to get practical data, measure strain and recovery and optimise travel and sleep – all so that they can reduce injury and improve performance,’ Will Ahmed, founder and CEO of Whoop, said in a statement.

This emphasis on strain and recovery, as well as integrating training with demanding travel schedules, distinguishes Whoop from other types of sports wearables already on the market.

​ The Big Picture:

At LS:N Global we have been tracking The Optimised Self movement since 2015. In 2016 the trend has proliferated and segmented to offer consumers increasingly specific ways to monitor and improve themselves.

Discover More News
Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

News

Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tenni...
Lacoste : Branding : Logo
Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

News

Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

Ahead of its pre-loved fashion shows at New York and London Fashion Week, eBay has released its second trend report, analysing global purchases and...
EBay : Luxury : Second-hand
Stat: Young investors drive interest in crypto retirement funds

News

Stat: Young investors drive interest in crypto retirement funds

More than one in four UK adults (27%) would consider adding cryptocurrency as part of their retirement plans, and 23%  would consider withdrawing p...
Finance : Cryptocurrency : Statistic
Spotify celebrates the fans who fuel music culture

News

Spotify celebrates the fans who fuel music culture

Spotify has relaunched its Fan Life campaign to spotlight the fans who fuel music culture.
Spotify : Music : Concerts
Jo Malone finds growth in China’s live-stream boom

News

Jo Malone finds growth in China’s live-stream boom

Fragrance house Jo Malone has tapped into China’s e-idol economy with a group live-stream featuring male idol group Joy X on the short-form video-s...
Retail : Technology : Live Shopping
Stat: Impulse shopping fuels £64bn ($86.7bn, €74.3bn) retail opportunity

News

Stat: Impulse shopping fuels £64bn ($86.7bn, €74.3bn) retail opportunity

Consumers are spending more and doing so more impulsively, according to a study by Vanquis. The research reveals that Brits now make an averag...
Statistic : Retail : Shopping
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN