Finger-licking good

Finger-licking good

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.

Article/19810 a82 Article/19810 302
ASMR KFC campaign by Wieden+Kennedy, Global

Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.

  • The video is designed to trigger the autonomous sensory meridian response (ASMR), which is characterised by a tingling sensation in response to certain sounds
  • Actor George Hamilton noisily crunches his way through a family-size bucket of fried chicken

The video, which depicts a deliberately breathy Colonel Sanders as he whispers to the camera, is designed to captivate viewers with its mix of immersive video and audio. The Colonel introduces a variety of sonic stimuli including running his fingers through a handkerchief and biting down on chunks of the brand’s Extra Crispy Chicken.

‘Our Extra Crispy Chicken is double breaded and open fried,’ explains Kevin Hochman, chief marketing officer at KFC. ‘It has an amazing, distinctive crunch. We think Extra Crispy Chicken was the perfect choice for the phenomenon of ASMR.’

Created by agency Wieden+Kennedy Portland, the video taps into the tingling sensation felt by people who experience the ASMR phenomenon.

The Big Picture

Digital creatives are drawing on sensory phenomena such as ASMR to develop a new kind of visual fetishism. Read our Visual ASMR microtrend to find out more.

Discover More News
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

News

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality : Finance : Advertising & Branding
Kibu launches sustainable headphones designed for children

News

Kibu launches sustainable headphones designed for children

London technology start-up Kibu has announced the presale launch of its sustainable children's headphones.
Design : Sustainability : Youth
Harrods is opening a multi-sensory virtual reality cinema

News

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail : Technology : Luxury
Stat: Young Americans are working a second job to reach home ownership

News

Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...
Finance : Workplace : Youth
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight Friday
Stat: British children want better access to nature and green space

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...
Youth : Environment : Nature
The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Representation : Sports : Womenhood
Bolt invites kids to design human-centric future cities on a playmat

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...
Youth : Sustainability : Mobility
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more