Fun offline

25 : 04 : 2016 Yibu : Frog Design : Frog Labs

Shanghai – A new iPad game by design agency Frog encourages children to put down their device and play in the real world.

  • Yibu is designed as a modular platform that can offer a variety of different games that connect to the sensing toys
  • The toys gather real-time environmental data that influences the digital game
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai

It might seem counter-intuitive to design an iPad game that doesn’t work by tapping, swiping or speaking, but Yibu uses the device as a way of persuading children to engage with their surroundings.

Information from five wooden blocks embedded with sensors – wind, sound, direction, temperature and light – influences the environment on the screen. To save a polar bear from rising temperatures and melting ice, children have to be creative in using the blocks, for example by lowering the temperature by placing the appropriate sensor in the fridge.

This merging of the physical and digital worlds in children’s play is something that toymaker Fischer-Price predicted we will see more of in its concept video The Future of Parenting.

The Big Picture

Toy and game manufacturers such as Primo are using analogue experiences to teach children the fundamentals of coding, which will enable them to create amazing digital creations. Find out more about youngsters who code in our Generation I tribe.

Discover More Daily Signals
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN