Echoing pages: Author’s novel gains digital platform

Toronto – Publisher Penguin Books has teamed up with Dare Toronto to create a digital interactive website, The Echo Project, to accompany the paperback release of Khaled Hosseini’s latest novel, And the Mountains Echoed.

Each page of the book will have a unique webpage that visually interprets the words on the physical page. Some of the webpages will be interactive, while others will show videos or play readings. With 402 pages, that means there will be 402 webpages of content – or at least that is the plan. The Echo Project is currently under way, and for any pages that do not yet have a corresponding digital interpretation, Dare Toronto is asking fans to submit their own suggestions.

The death of print books has been postulated by many, with the rise of e-readers and the internet, but The Echo Project shows that both print and digital have a place within publishing.

For more on how technology is affecting shifts in entertainment, read our Futuretainment macro trend.