Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Rehumanising 3D Design

Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.

Viewpoints

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Viewpoints

Inventing the Aged Spirits of Tomorrow

LS:N Global sits down with Ben Branson, founder of Sylva, the innovative distillery using sonic maturation to create no- and low-alcohol alternatives to traditional dark spirits. 

Viewpoints

Translating Legacy: The Lana

LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle Eastern experience.

Viewpoints

Buy-it-now fashion

Should fashion designers adopt the ‘see now, buy now’ fashion show model?

Buy Now : Fashion : Consumer-driven Demand

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Elise By Olsen: Recens Paper

The 16-year-old youth culture magazine editor explains why it is time to rethink teen stereotypes.

Elise By Olsen : Gen Viz : Recens Paper

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Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements.

Nic Yeeles : Peg : Youtube

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Joen Schauman: Social travel

Trip Republic’s chief experience officer talks about the importance of inspiration to the holiday booking process.

Joen Schauman : Trip Republic : Social Planner

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Workplace futures

Businesses need to prepare for the arrival of Gen Z employees by making their workplaces more flexible.

Bleisure : Gen Z : Office Design

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Ian Knox: Egencia

Egencia’s Ian Knox on identifying and addressing business travellers’ pain points.

TripNavigator : Egencia : Expedia

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Marcus Rothoff: Autonomous Driving

The project leader of Volvo’s Drive Me initiative on making cities compatible with autonomous vehicles.

Volvo : Marcus Rothoff : Gothenburg

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Kevin Paintin: 20.20

Travel agencies need to redesign the holiday-buying experience, says 20.20 client director Kevin Paintin.

Thompson : Travel : Explorium Retail

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In vitro cosmetics

In vitro research is becoming less taboo and may offer brands a way to stop testing on animals.

Beauty : In Vitro : L'Oreal

Viewpoints

Sarah Brightwell: Uber

London – Sarah Brightwell, senior marketing manager at Uber, on delivering glocal service.

Uber : New Bricolage Living : Seamless Travel

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Kassem Younis: Respect Data

CEO of Mana App Studio explains how companies can reform their attitude to personal information.

Privacy : Personal Data : Big Data

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Mark Rowe: easyJet

Mark Rowe, business marketing manager at easyJet, on using seamless technology to meet Millennial demands.

Easyjet : New Bricolage Living : New Millennials

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Neurodesign: Beyond choice

Could reading the subconscious mind inform design decisions and eliminate consumer anxiety?

E-motional Economy : Merel Bekking : Neuroscience

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Benoit Pagotto: IVR-Nation

The IVR-Nation founder talks about how virtual reality will disrupt everything from fashion to travel.

VR : Ubiquitous Gaming Culture : Immersive Experience

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Le Grand Jäger: Khaki Ethics

Guillemette Legrand and Eva Jäger explain why khaki is the perfect metaphor for our era.

The Emotional Economy : New Bricolage Living : Neutral Culture

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Steve McCallion: Future health

The creative director and CMO of ZOOM+ on how a retail-style approach would change healthcare.

Healthcare : The Optimised Self : Wellbeing Tech

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Smog life: Airborne anxieties

The decline in air quality is giving rise to new products and the commoditisation of oxygen.

Future Cities : Urban Air Quality : Pollution

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BiotA Lab: Bioreceptive Design

Architects Marcos Cruz and Richard Beckett explain their design innovation for greener cities.

Energetic Architecture : Urban Development : Architecture Futures

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Ross Urwin: Design Shanghai

Expect globalised ideas and revived craft techniques at this year’s Design Shanghai festival in March, says creative director Ross Urwin.

Shanghai : Global Design : Design Weeks

Viewpoints

Kassem Younis: Private messaging

The CEO of anonymous messaging service Thoughts Around Me talks about sharing without revealing personal data.

Personal Information Economy : Data Privacy : Messaging Apps

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