Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Connected Healing

Dr Jonathan Leary, founder and CEO of Remedy Place, tells LS:N Global how the intersection of social wellness and technology is creating a new era of connected healing.

Viewpoints

Wearable Skincare

Fashion stylist and consultant Tallulah Harlech sits down with LS:N Global to discuss Sylva, her own functional apparel brand designed with skincare in mind.

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift for a nation that sees movement as a way of life.

Viewpoints

Translating Legacy: The Lana

LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle Eastern experience.

Viewpoints

Thierry Campet: UBS Wealth Management

The global head of marketing communications introduces the brand’s Unlimited project.

UBS : Unlimited : Wealth Managment

Viewpoints

Margaret Arnott: Counterfeit Goods

The Mathys & Squire partner on the rapidly evolving fight against counterfeit goods.

Counterfeit : Aspirational Fakes : Intellectual Property

Viewpoints

Camilla Barnard: Rude Health

How to manage the transition of healthy eating from niche to mass market.

Rude Health : Wellness : Clean-eating

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.

Farfetch : Luxury Retail : Content Marketing

Viewpoints

Joe Lazauskas: Contently

How brands can make content that consumers want to see.

Content Marketing : Freelance Economy : Contently

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?

AI : Ethics : Autonomous Vehicles

Viewpoints

Martijn Bertisen: Google

How to maintain innovation as you grow from disruptor to market leader.

Innovation : Future Of Work : Google

Viewpoints

Christine Pausewang: Biocol Labs

Why the brand transitioned from the pharmaceutical to the wellness market.

Biocol Labs : Wellness : Whole-System Thinking

Viewpoints

Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.

Garmence : Wine : Anti-Choice

Viewpoints

Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?

Psychadelics : The Optimised Self : Micro-dosing

Viewpoints

Bruce Nagra: Crazy Gin

How to create a spirit for second-generation British Indians.

Gin : New Bricolage Living : Bruce Nagra

Viewpoints

Orla Delargy: Leon

The importance of trust and winning back unhappy customers.

Leon : Trust : Festival Of Marketing

Viewpoints

Gadi Amit: The cashless crisis

The president of NewDealDesign on why digital payments still need tangible feedback.

Cashless Futures : Banking : Fin Tech

Viewpoints

Jonathan Sands: Elmwood

What role should brands play in a Dislocated World?

Elmwood : Jonathan Sands : The Dislocated World

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.

Multisensory : Kitchen Theory : Experimental Gastronomy

Viewpoints

Long-term thinking

This year’s London Design Festival examined how designers are finding new value in waste.

London Design Festival 2016 : Material Futures : Utopia

Viewpoints

Meifang Chen: The Chinese opportunity

Alibaba Group UK’s senior manager on why brands entering the Chinese market can’t afford to be tentative.

Alibaba : Chinese Consumers : E-commerce

Viewpoints

Nick Brackenbury: NearSt

How to future-proofing local retailers.

Localism : Phygital : Same-day-delivery

Viewpoints

Generation Z Wellness

Improving wellbeing isn’t just an industry, it’s an obligation.

Generation Z : WellJelly : Wellness

Viewpoints

Hugh Duffie: Sandows

Why coffee is experiencing a ready-to-drink revolution.

Coffee : Ready To Drink : Sandows

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