Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

The Wellness Reset

Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness, according to Carlos Urrutigoity, general manager of London club Grey Wolfe.

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.

Viewpoints

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift for a nation that sees movement as a way of life.

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Viewpoints

Climate change is real and a women’s rights issue

Why the gender divide in the climate change debate is preventing meaningful progress.

Sustainability : Automotive : Climate Change

Viewpoints

Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.

Identity : Advertising : Media

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...

Fashion : Retail : Digital

Viewpoints

Could porn make tv less sex-phobic?

An extraordinary new kind of television, merging porn and fiction, could change how we perceive sex on tv.

Media : Culture : Digital

Viewpoints

Why brands are at risk of reducing DNA testing to a gimmick

By over-promising and under-delivering, brands are ruining consumer confidence in a potentially transformative technology.

Health : Food : Identity

Viewpoints

Have we reached peak wellness?

With millions around the world dying from non-communicable diseases and an increase in ageing populations, has the concept of wellness become a bit...

Wellness : Health : Technology

Viewpoints

Will the fall of Uber spell the death of the London black cab?

Uber’s exit from the capital would open up many opportunities, but not necessarily for London’s traditional taxi service.

Mobility : Culture : Auto

Viewpoints

Can’t we just let the vagina be?

If brands must create beauty products for below the belt, they should at least brand them honestly.

Beauty : Wellness : Branding

Viewpoints

Is the blockchain the crucial link in luxury goods transparency?

Why the technology is the vital next step towards reassuring luxury consumers concerned about provenance.

Luxury : Transparency : Tehcnology

Viewpoints

Is disconnecting your customers the best way to grab their attention?

Why offering consumers an easy way out of their click holes will make them take notice of your brand.

Digital : Marketing : Media

Viewpoints

Is the subscription model the future of fashion?

Why the industry can’t afford to ignore the post-ownership preferences of Generation Z.

Fashion : Retail : The Sharing Economy

Viewpoints

Is it time to make retail spaces age-agnostic?

With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.

Retail : Fashion : Interiors

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.

Branding : Purpose : Culture

Viewpoints

Is ARKET’s push for transparency enough?

Why merely acknowledging your suppliers is insufficient.

Fashion : Digital : Retail

Viewpoints

Do we need to move beyond gendered sex toys?

Why the feminisation of the industry risks alienating Generation Z consumers.

Gender Neutral : Female Sexual Health : Wellness

Viewpoints

Will optimisation enhance humanity or destroy it?

Why the implants and prosthetics lionised by the elites of Silicon Valley will make society less equal.

Tech : Digital : Wellness

Viewpoints

What does Walmart’s presence on Google Home mean for household brands?

A new collaboration between Google and Walmart envisages an alternative future for voice-powered retail.

Retail : E-commerce : Digital

Viewpoints

What the fuck have M****NNIALS ever done for us?

Why this much-maligned generation deserves our appreciation, not our disdain.

Millenials : Tech : Innovation

Viewpoints

Could Uber taxis be the next retail space?

As we move further towards a post-ownership society, the back of an Uber taxi has the potential to be a lucrative retail space for brands.

Uber : Sharing Economy : Service

Viewpoints

Could wellness be bad for the workplace?

While today’s employees often demand wellness packages, evidence suggests they might do more harm than good.

Workplace : Wellness : Interiors

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