Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Online Escapism

Digital experiences are taking on dream-like qualities and even mimicking drug-fuelled highs.

Design Directions

G-Star RAW For The Oceans

In a world increasingly concerned about ecological collapse, many luxury brands tout their sustainable credentials. Often, however, this feels like...

G-Star Raw : RAW For The Oceans : Pharrell Williams

Design Directions

Glasfurd & Walker: Branding and art direction

From a bold neon light designed to guide visitors from the main street in Vancouver to a monochrome sticker that neatly seals a takeaway lunch orde...

Glasfurd And Walker : Vancouver : Brand Identity

Micro Trends

Digital Collecting

Art that is created and consumed on screens is catching on thanks to its low cost, portability and anti-elitist image.

Digital Art : Neon Mob : Sedition

Micro Trends

Big Data Beauty

Beauty brands are harnessing the power of big data to create engaging campaigns, apps and platforms.

Big Data : Apps : Beauty

Design Directions

Our/Vodka

Let’s be clear about one thing. Our/Vodka is not a small, family-owned start-up. It has one of the biggest drinks names in the world behind it, Per...

Our/Vodka : Pernod Ricard : Micro-distillery

Design Directions

Techno-animism

Inspired by 1970s science fiction, designers are imagining sentient objects that come to life and are endowed with naive, robot-like features.

Techno-animism : Retro-Futurism : Missoni

Micro Trends

Aspirational Fakes

As the art world questions how luxury brands create value in a globalised supply chain, designers are celebrating bootleg aesthetics and surreal ...

Bootleg : Instagram : Memes

Design Directions

Living Symphonies

Living Symphonies is a series of four musical sound installations in four English forests which grow and morph in the same way as a woodland ecos...

Fauna Fetish : Forest : Living Symphonies

Micro Trends

St Petersburg Safari

While Communism has left its mark on St Petersburg, buildings have been restored in recent years and are being re-appropriated as co-working space...

St Petersburg : Ginza Project : Ligovsky 50

Design Directions

Anti-Materials

Conventions are shifting. A group of designers is starting new conversations and questioning the value of materials, creating a new hierarchy.

Value Redefined : Luxury : Ephemeral Materials

Micro Trends

Flawed Fashions

Bored and disenfranchised by the airbrushed vapidity of mainstream fashion, some designers are celebrating imperfection, chiming with The Sharded...

The Sharded Self : Me-conomy : The Me-Conomy

Design Directions

L’Isolé

Parisian bar due to open in time for Paris Fashion Week is taking steps to make its space more social and less social media.

L'isole : Nightclub : Social Media

Micro Trends

Insta-real

Consumers have a love-hate relationship with Instagram’s cult of lifestyle curation.

Instagram : Social Media : Happiness

Design Directions

No 74

Consultancy Mr Buckingham has created an experiential marketing space to accompany Australian developer QIC’s new mixed-use tower on Melbourne...

No. 74 : Melbourne : Retail

Design Directions

Anna Lomax: Set design

Anna Lomax redefines the use of low-cost materials for high-end brands from Vogue to Kenzo.

Set Design : Neo Kitsch : Iconoclash

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...

Humanitarian Campaigns : Unused Resources : Crowd-sourcing

Design Directions

Secret Cinema

Secret Cinema is not much of a secret these days. For its latest show, Back to the Future, the company ramped up its pre-event offer, immersin...

Secret Cinema : Back To The Future : London

Micro Trends

Sweet Tooth Hospitality

Sugar may be the new gluten – the latest foodstuff to be targeted in the media – but despite the bad press, a host of new restaurants and retailers...

Dessert : The Pudding Bar : Luxury

Design Directions

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...

Moment Factory : Forest Lumina : Futuretainment